Qualtrics XM

Enterprise experience management — customer, employee, product, and brand insights.

Customer Feedback Layer: Customer Success & Support Function: CS Ops

Typeform

Conversational forms and surveys that people actually enjoy completing.

Customer Feedback Layer: Customer Success & Support Function: CS Ops

InsightSquared

Revenue intelligence and sales analytics built for Salesforce teams.

Sales Analytics Forecasting & Pipeline Function: GTM Leadership

Sprout Social

Enterprise social media management with deep listening and CRM-level analytics.

Social Media Management Function: Marketing Ops Layer: Marketing Automation & Journeys

Buffer

Simple, affordable social media scheduling for growing businesses.

Social Media Management Function: Marketing Ops Layer: Marketing Automation & Journeys

Hootsuite

The original social media management platform — now with AI.

Social Media Management Function: Marketing Ops Layer: Marketing Automation & Journeys

Guru

The knowledge management tool that puts answers where your team already works.

Sales Enablement Communication and Collaboration Layer: Sales Engagement & Dialers

Seismic

The revenue enablement platform for enterprise go-to-market teams.

Sales Enablement Layer: Sales Engagement & Dialers Function: Sales Ops

Highspot

AI-powered sales enablement — content, training, and coaching in one platform.

Sales Enablement Layer: Sales Engagement & Dialers Function: Sales Ops

Zoom

Video meetings, webinars, and phone — the backbone of modern sales calls.

Communication and Collaboration Layer: Workflow Orchestration & Integration Function: RevOps

Loom

Async video messaging that replaces meetings and email walls of text.

Communication and Collaboration Sales Enablement Layer: Sales Engagement & Dialers

Slack

The business messaging platform that replaced email for millions of teams.

Communication and Collaboration Layer: Workflow Orchestration & Integration Function: RevOps

Microsoft Clarity

Free heatmaps and session recordings with no traffic limits.

User Experience Layer: Product & Usage Analytics Function: Marketing Ops

FullStory

Digital experience intelligence — understand every user interaction at enterprise scale.

User Experience Layer: Product & Usage Analytics Function: Marketing Ops

Hotjar

Heatmaps, session recordings, and surveys to understand your website visitors.

User Experience Layer: Product & Usage Analytics Function: Marketing Ops

Heap

Autocapture analytics that lets you answer any question about user behaviour — retroactively.

Web Analytics Layer: Product & Usage Analytics Function: Marketing Ops

PostHog

Open-source product analytics, session replay, feature flags, and A/B testing — all in one.

Web Analytics User Experience Layer: Product & Usage Analytics

Mixpanel

Product analytics for SaaS teams that need to understand user behaviour.

Web Analytics Business Intelligence Layer: Revenue Intelligence & Analytics

Google Analytics 4

The world's most widely used web and app analytics platform.

Web Analytics Business Intelligence Layer: Revenue Intelligence & Analytics

Kickbox

Developer-friendly email verification with a unique deliverability score.

Email Validation Function: Marketing Ops Function: RevOps

NeverBounce

Real-time email verification for marketers who demand 99.9% accuracy.

Email Validation Function: Marketing Ops Function: RevOps

ZeroBounce

Email validation, scoring, and deliverability tools in one platform.

Email Validation Data Enrichment Function: Marketing Ops

BigQuery

Google Cloud's serverless data warehouse for enterprise analytics.

Data Warehouse & ETL Function: Data & Analytics Function: RevOps

Airbyte

Open-source data integration platform for modern data teams.

Data Warehouse & ETL Function: Data & Analytics Function: RevOps