RB2B is a website visitor identification tool that goes beyond company-level IP matching to reveal the actual individual visiting your website — with their name, LinkedIn profile, and email address. Its generous free plan and instant Slack delivery make it one of the fastest-growing tools in the outbound sales stack.
Product Overview
Traditional website visitor tools (like Leadfeeder or Albacross) tell you which company visited — RB2B tells you which person. When a US-based professional visits your website, RB2B identifies them using a combination of identity graph data and device matching, then pushes their profile directly to a Slack channel within seconds. Sales teams use this signal to trigger timely, hyper-relevant outreach — reaching prospects at the exact moment they have shown interest, before they've evaluated competitors. The free plan covers up to 100 identified visitors per month, making it accessible to any team.
Key Features
- Person-Level Identification: Identify individual website visitors by name, work email, and LinkedIn profile — not just their company.
- Real-Time Slack Alerts: Visitor profiles delivered to a designated Slack channel within seconds of the visit — with pages viewed and session data.
- LinkedIn Profile Enrichment: Each identified visitor includes their LinkedIn URL, job title, and company for instant outreach context.
- CRM Push: Automatically push identified visitors to HubSpot or Salesforce as contacts or leads for pipeline creation.
- Page-Level Filtering: Trigger alerts only for visitors to high-intent pages — pricing, demo, or solution pages — to focus rep attention.
Best For
Outbound sales teams and growth marketers at US-focused B2B SaaS companies who want to identify and reach website visitors at the moment of peak intent — without requiring a form fill.
Pricing
Free plan (100 identified visitors/month). Paid plans from $99/month for higher volume. Very competitive vs. enterprise ABM platforms.
Key Integrations
Slack, HubSpot, Salesforce, Zapier, Clay, Outreach, Salesloft
Pros
- Person-level identification is a major step beyond company-only tools
- Generous free plan — meaningful value before paying
- Real-time Slack delivery enables immediate follow-up
- Fast, simple setup — live in under 10 minutes
Cons
- Currently limited to US visitors — international identification coverage is much lower
- Identity matching is probabilistic — some false positives possible
- Works best for B2B SaaS with significant organic or paid web traffic
RevOps Jobs-to-Be-Done
- Individual-Level Website Visitor Identification — Identify the specific individuals visiting your website and push their LinkedIn profiles to Slack for immediate sales outreach. KPI: Identify 10–20 high-intent website visitors per day for immediate personalized outreach, converting anonymous traffic to pipeline
- Intent-Based Outreach Triggers — Use real-time website visitor alerts to trigger personalized outreach to decision-makers showing product interest right now. KPI: Improve outbound reply rates by 40% by reaching prospects within minutes of showing buying intent on your website
- Account-Based Website Intelligence — Track which target accounts and individuals from your ICP are visiting the website to prioritize AE outreach. KPI: Increase AE engagement with in-market ICP accounts by focusing outreach on active website visitors
How It Fits Your Stack
Primary system of record: CRM (Salesforce, HubSpot) and Slack
Key integrations: Salesforce, HubSpot, Slack, Apollo, Outreach, LinkedIn Sales Navigator
Data flows: JavaScript pixel on website; individual visitor identified and matched to LinkedIn profile; Slack alert pushed to sales team; CRM record created or matched
Security & Compliance
- SSO / SAML: Google SSO
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: SOC 2 Type II
- Data residency: US
Implementation & Ownership
- Time to first value: 1–2 hours
- Implementation complexity: Very low — JavaScript pixel + Slack webhook
- Typical owners: Account Executive, SDR Manager, Demand Generation
US-only visitor identification; UK/EU coverage limited; real-time Slack alert format is highly actionable
Proof & Buyer Signals
Ratings: G2: 4.7/5 (100+ reviews)
What buyers praise:
- Individual-level identification is unique
- Slack integration makes it actionable immediately
- Extremely fast setup
Common complaints:
- US-only coverage
- Identification rate varies by traffic volume and ICP focus
Often Compared With
- Warmly.ai — Warmly.ai adds real-time personalization on the website alongside visitor identification; RB2B focuses purely on individual identity and fast Slack alerts
- Dealfront — Dealfront identifies company-level visitors with European market coverage; RB2B identifies individual visitors and pushes to Slack for immediate outreach
- Vector — Vector provides account intent signals from multiple sources; RB2B identifies individual people actively visiting your website right now
