Aurasell is an "AI-native GTM OS" that consolidates 15+ sales tools — contact data, sequencing, dialer, meeting intelligence, forecasting, CPQ, e-signature and territory management — around 250+ GTM agents and an agent builder. It augments Salesforce or HubSpot for mid-market and enterprise teams, or runs as a standalone CRM for startups.
Product Overview
Where most agent platforms sit on top of an existing stack, Aurasell's bet is consolidation: one platform from contact to contract, with agents and copilots across it. It includes a 950M-contact database, 84M accounts, waterfall enrichment, intent signals from 6sense, Bombora and Demandbase, and email, LinkedIn and voice sequencing. Customers cited by the vendor include Xerox and EDB.
RevOps Jobs-to-Be-Done
- Consolidate the sales tool stack — Replace separate data, sequencing, dialer, call-recording and CPQ tools with one platform. KPI: Fewer tools and contracts; one data model for agents.
- Run outbound with agents — Agents research, enrich and sequence across email, LinkedIn and voice. KPI: Vendor-cited customer outcome: 99% less sequence-building time.
- Score and forecast deals — Deal-scoring frameworks and forecasting on the same platform. KPI: Vendor-cited customer outcome: 12.3% close-rate lift.
Key Features
- 250+ GTM agents and Agent Builder: Pre-built and custom agents across the sales cycle.
- Sales and opportunity copilots: AI assistants for reps and managers.
- Built-in data: 950M contacts, 84M accounts, waterfall enrichment and intent integrations.
- Engagement: Email, LinkedIn and voice sequencing with a native dialer.
- Deal desk: Forecasting, CPQ, e-signature and territory management.
How It Fits Your Stack
Primary system of record: Salesforce or HubSpot (augment mode) or Aurasell's native CRM
Key integrations: Salesforce, HubSpot, 6sense, Bombora, Demandbase, Clay
Data flows: In augment mode, syncs with the existing CRM; in standalone mode, Aurasell is the CRM.
Implementation & Ownership
- Time to first value: Vendor-cited customer rollout: 45 days to full deployment
- Implementation complexity: Medium
- Typical owners: Sales leadership, RevOps
Consolidation means migrating workflows off several tools — plan the change management, not just the integration.
Pricing & Contracts
- Pricing model: Not published
- Indicative range: Contact sales
- Free tier: No
Who It's Best For
Startups wanting an all-in-one AI-native CRM, or mid-market teams looking to collapse a sprawling sales stack.
Good fit if:
- You pay for many overlapping sales tools
- You want agents working on one shared data model
Probably not ideal if:
- You've invested heavily in best-of-breed tools you want to keep
- Procurement needs published security certifications up front
Pros
- Very broad scope in one platform
- Flexible: augment the CRM or replace it
- Built-in contact data and intent integrations
Cons
- Breadth risks shallower depth than specialist tools
- No public pricing or security certifications on the homepage
- Consolidation projects are disruptive
Often Compared With
- Day AI — Day is a lighter AI-native CRM centred on context and agents; Aurasell bundles data, sequencing and CPQ.
- Amplemarket — Amplemarket covers AI prospecting and engagement; Aurasell extends to CRM, forecasting and CPQ.
- Outreach — Outreach is the established engagement platform with agents; Aurasell is AI-native and consolidates more of the stack.
Frequently Asked Questions
What is Aurasell used for?
Aurasell is an "AI-native GTM OS" that consolidates 15+ sales tools — contact data, sequencing, dialer, meeting intelligence, forecasting, CPQ, e-signature and territory management — around 250+ GTM agents and an agent builder. It augments Salesforce or HubSpot for mid-market and enterprise teams, o
How much does Aurasell cost?
Aurasell pricing: Contact sales There is no free tier.
What does Aurasell integrate with?
Aurasell integrates with Salesforce, HubSpot, 6sense, Bombora, Demandbase, Clay.
Who is Aurasell best for?
Startups wanting an all-in-one AI-native CRM, or mid-market teams looking to collapse a sprawling sales stack.
What are the best Aurasell alternatives?
The tools most often compared with Aurasell are Day AI, Amplemarket, Outreach.
