Function: Marketing Ops

Magento (Adobe Commerce)

Magento, now Adobe Commerce, is the world's most customizable enterprise e-commerce platform — powering over $100B in annual GMV

E-Commerce Layer: Billing, CPQ & Revenue Management Function: RevOps

BigCommerce

BigCommerce is an open SaaS e-commerce platform used by over 60,000 merchants globally, from fast-growing D2C brands to enterprise

E-Commerce Layer: Billing, CPQ & Revenue Management Function: RevOps

Webflow

Webflow is the visual web development platform that empowers marketing and RevOps teams to build, launch, and iterate on websites

Web Operations Function: Marketing Ops Function: RevOps

WooCommerce

WooCommerce is the world's most popular open-source e-commerce platform, powering over 6 million online stores as a WordPress

E-Commerce Layer: Billing, CPQ & Revenue Management Function: RevOps

Monday.com

Monday.com is a visual work operating system used by over 225,000 organizations to manage projects, workflows, and cross-functional

Project Management Function: RevOps Function: Sales Ops

Google Analytics

Google Analytics 4 (GA4) is the free web analytics platform from Google and the most widely deployed analytics tool on

Marketing Analytics Layer: Marketing Automation & Journeys Function: Marketing Ops

Shopify

Shopify is the world's leading e-commerce platform, powering over 4 million merchants from direct-to-consumer startups to enterprise brands.

Function: RevOps Function: Marketing Ops Motion: Marketing-led / Inbound

Beehiiv

Beehiiv is the modern newsletter platform built for serious content publishers and B2B marketers who want to own their audience

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

Optimizely

Optimizely is the enterprise experimentation platform, enabling product and marketing teams to run A/B tests, multivariate experiments, and personalization

Function: RevOps Function: Marketing Ops Layer: Product & Usage Analytics

Attentive

Attentive is the leading conversational marketing platform for e-commerce and DTC brands, built on the premise that text messaging is

Marketing Automation Layer: Marketing Automation & Journeys Function: Marketing Ops

Oracle Eloqua

Oracle Eloqua is the enterprise-grade B2B marketing automation platform, designed for organizations running complex, multi-touch demand generation programs across large

Marketing Automation Layer: Marketing Automation & Journeys Function: Marketing Ops

Pardot (Marketing Cloud Account Engagement)

Pardot — now officially Salesforce Marketing Cloud Account Engagement — is the native B2B marketing automation platform for Salesforce-first organizations. It handles

Marketing Automation Layer: Marketing Automation & Journeys Function: Marketing Ops