Leadinfo (formerly Visitor Queue) is a B2B website visitor identification platform that reveals which companies are visiting your website, what pages they viewed, and how long they engaged. Sales teams use this intelligence to prioritize outreach to warm, in-market prospects.
Product Overview
Leadinfo identifies the companies behind anonymous website visits using IP matching and company database lookups, then provides firmographic details, contact information, and browsing history for each visiting company. Its real-time alerts and CRM integrations ensure sales teams can act on warm account signals immediately.
Key Features
- Company Identification: Reveals the company behind anonymous website visits using IP lookup and company databases.
- Visitor Journey Tracking: Shows which pages each company visited, time on site, and visit frequency.
- Contact Discovery: Provides contact details for decision-makers at identified visiting companies.
- Real-Time Alerts: Notifies sales reps immediately when target accounts visit the website.
- CRM Integration: Syncs identified visitor companies and contact data to Salesforce, HubSpot, and Pipedrive.
Best For
B2B sales and marketing teams that want to convert anonymous website traffic into actionable sales intelligence and identify warm prospects.
Pricing
Plans from €49/month. Pricing based on identified companies per month. Contact for enterprise pricing.
Key Integrations
Salesforce, HubSpot, Pipedrive, Slack, Zapier, Microsoft Teams
Pros
- Turns anonymous website traffic into actionable sales intelligence
- Real-time alerts enable immediate outreach when prospects are actively researching
- Affordable entry point compared to enterprise intent data platforms
Cons
- Identification accuracy varies — not all visits can be attributed to a company
- Works best for B2B companies where visiting companies use corporate IP addresses
RevOps Jobs-to-Be-Done
- Website Visitor Identification for B2B Sales Teams — Identify the companies visiting your website in real time by reverse IP lookup, enriched with company details, employee contacts, and LinkedIn profiles — turning anonymous traffic into sales leads. KPI: SDRs identify 3–5 qualified prospects per day from existing website traffic with zero additional ad spend
- Intent-Based Lead Prioritization — Prioritize outreach to companies showing high-intent behavior on key pages (pricing, case studies, product) by filtering Leadinfo's daily report to focus on the warmest visitors first. KPI: 25–35% higher connect rate when calling Leadinfo-identified visitors vs. cold lists
- Retargeting Audience Building From Website Visitors — Feed company-level website visitor data into LinkedIn Matched Audiences and Google display retargeting — reaching warm prospects on social channels after they've visited your site. KPI: Retargeting campaigns based on visitor intent achieve 3× higher CTR vs. cold audiences
How It Fits Your Stack
Primary system of record: HubSpot, Salesforce, or Pipedrive — Leadinfo syncs identified companies to CRM
Key integrations: HubSpot, Salesforce, Pipedrive, Slack, LinkedIn Ads, Zapier
Data flows: Website visitor arrives → Leadinfo identifies company → enriched lead pushed to CRM or Slack notification → SDR follows up
Security & Compliance
- SSO / SAML: Google OAuth
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: GDPR compliant
- Data residency: EU
Implementation & Ownership
- Time to first value: Same day — install tracking pixel, configure notifications, review first visitor report
- Implementation complexity: Low
- Typical owners: Sales Development Rep, Marketing Manager, Demand Generation
GDPR-compliant for European use — identifies companies, not individuals, staying within B2B ePrivacy rules; most effective for companies with 500+ monthly website visitors
Proof & Buyer Signals
Ratings: G2: 4.7/5 (250+ reviews); particularly strong in EU mid-market
What buyers praise:
- Instant ROI from existing website traffic
- Easy setup
- GDPR-compliant for EU
- Good CRM integrations
Common complaints:
- Match rate varies by website volume
- Cannot identify individuals, only companies
- US market coverage less strong
Often Compared With
- RB2B — RB2B identifies individual visitors (person-level) using email matching; Leadinfo identifies companies via IP and is GDPR-compliant for EU use
- Warmly — Warmly adds real-time sales engagement and AI on top of visitor identification; Leadinfo is more focused on clean data delivery to CRM without the engagement layer
- Dealfront — Dealfront (formerly Echobot+Leadfeeder) is the enterprise European alternative; Leadinfo is simpler and more cost-effective for SMB European teams
