Marketing Analytics

5 posts — Web analytics, attribution, and campaign performance tools that measure marketing's contribution to pipeline and revenue.

Usermaven

Product analytics and attribution for SaaS — privacy-friendly and powerful.

First-party ad attribution that works in a post-iOS14 world.

Salesforce-native revenue attribution without custom development.

LinkedIn ad attribution that ties paid social spend to pipeline and revenue.

Google Analytics 4 (GA4) is the free web analytics platform from Google and the most widely deployed analytics tool on