RevOps Jobs-to-Be-Done
- First- and multi-touch attribution in Salesforce — Capture every marketing touchpoint and store it natively on Salesforce Lead/Contact/Opportunity records. KPI: Marketing team can prove ROI inside the same tool sales uses.
- Campaign-to-revenue reporting — Build Salesforce reports showing which campaigns influenced closed-won revenue. KPI: Replaces ad-hoc Excel attribution models.
- Lead source hygiene — Accurately capture and maintain lead source data even across multiple sessions. KPI: Lead source accuracy improves from 40% to 90%+.
Key Features
- Salesforce-native data model: All attribution data stored on native Salesforce objects.
- Multi-touch attribution models: First touch, last touch, linear, time-decay models out of the box.
- Session tracking: Captures UTM parameters and referrer data across sessions.
- Campaign influence reports: Pre-built Salesforce reports for pipeline and revenue attribution.
- Account-based attribution: Roll up touchpoints at the account level for ABM reporting.
How It Fits Your Stack
Primary system of record: Salesforce
Key integrations: Salesforce, Google Ads, LinkedIn Ads, Google Analytics
Data flows: JavaScript snippet captures website sessions → stores on Salesforce records → feeds SFDC reports.
Implementation & Ownership
- Time to first value: 1–3 weeks
- Implementation complexity: Low-Medium
- Typical owners: Marketing Ops, RevOps, Demand Gen
Pricing & Contracts
- Pricing model: Per-seat SaaS (Salesforce-based)
- Indicative range: $500–2,500/month
- Free tier: Yes
Who It's Best For
Salesforce-centric marketing ops teams who want attribution inside CRM without a separate BI layer.
Good fit if:
- Companies wanting all attribution data inside Salesforce for unified reporting
- Marketing ops teams without a data warehouse
- RevOps teams running Salesforce-native reporting and dashboards
Probably not ideal if:
- You don't use Salesforce
- You have a data warehouse and prefer attribution tools that connect to it
Proof & Buyer Signals
Ratings: G2 4.5 / 5 (40+ reviews)
What buyers praise:
- Truly Salesforce-native
- Easy setup
- Great for marketers without a data team
Common complaints:
- Limited to Salesforce ecosystem
- Less advanced than Bizible
Pros
- No data warehouse needed — everything lives in Salesforce
- Quick implementation compared to Bizible
- Marketers can self-serve in SFDC reports
Cons
- Salesforce-only — no HubSpot or standalone option
- Less powerful than Marketo Measure / Bizible for complex models
Often Compared With
- Dreamdata — Dreamdata is CRM-agnostic with a data warehouse approach; Heeet keeps everything inside Salesforce.
