RevOps Jobs-to-Be-Done
- Post-iOS14 ad measurement recovery — Replace lost signal from browser cookie deprecation with server-side first-party tracking. KPI: Recovers 20–60% of previously untracked conversions for paid social.
- Cross-channel attribution — Attribute revenue across Meta, Google, TikTok, and LinkedIn in one dashboard. KPI: Single source of truth for paid acquisition ROI.
- ROAS optimisation — Feed accurate conversion data back to ad platforms to improve algorithmic bidding. KPI: Ad platform algorithm performance improves with better signal quality.
Key Features
- Server-side pixel: First-party event tracking bypasses browser-level blocking.
- Ad platform integrations: Native connections to Meta, Google, TikTok, LinkedIn Ads.
- Multi-touch attribution: Tracks user journeys across sessions and channels.
- ROAS dashboard: Real-time ROAS by channel, campaign, and ad set.
- CRM integration: Connects ad conversions to CRM pipeline and closed-won data.
How It Fits Your Stack
Primary system of record: Ad platforms (Meta, Google)
Key integrations: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Shopify, Salesforce, HubSpot
Data flows: Server-side pixel captures events → enriches with first-party data → fires Conversions API to ad platforms.
Implementation & Ownership
- Time to first value: Days
- Implementation complexity: Low
- Typical owners: Marketing Ops, Demand Gen, Growth
Pricing & Contracts
- Pricing model: Subscription
- Indicative range: $299–999/month
- Free tier: Yes
Who It's Best For
Performance marketing teams spending $10k+/month on paid social who've seen conversion reporting drop since iOS14.
Good fit if:
- D2C brands relying heavily on Meta and TikTok ads
- B2B demand gen teams running paid social alongside CRM pipeline tracking
- Agencies managing paid acquisition for multiple clients
Probably not ideal if:
- Your primary channel is organic or email
- You need full B2B revenue attribution with multi-touch CRM integration
Proof & Buyer Signals
Ratings: G2 4.7 / 5 (60+ reviews)
What buyers praise:
- Recovered lost conversion data
- Easy pixel setup
- Great Meta Ads integration
Common complaints:
- Not a full B2B attribution platform
- Dashboard can be complex for new users
Pros
- Solves the iOS14 attribution problem effectively
- Fast setup — live in hours
- Excellent Conversions API integrations
Cons
- Primarily for paid advertising — not a full GTM attribution platform
- Less useful if you're not heavily invested in paid social
Often Compared With
- Northbeam — Both do server-side attribution; Northbeam has deeper reporting for media mix modelling.
