Whoisvisiting is a B2B website visitor identification tool that reveals the names of companies browsing your website. By identifying anonymous traffic, sales teams can proactively reach out to warm prospects who are already showing interest before submitting a form.
Product Overview
Whoisvisiting uses IP lookup and company matching technology to identify the businesses behind website visits, providing company name, industry, size, and browsing behavior. Its dashboard shows daily lists of identified companies with their visit history, while integrations with CRM and email tools help sales teams act on the intelligence quickly.
Key Features
- Company Identification: Reveals the companies visiting your website from anonymous IP traffic using IP lookup databases.
- Visit Detail & History: Shows pages visited, duration, and visit frequency for each identified company.
- Lead Scoring: Scores visiting companies by engagement level to help sales teams prioritize follow-up.
- Email & CRM Alerts: Sends daily email digests or real-time alerts when target accounts visit your website.
- Contact Discovery: Identifies potential contacts at visiting companies using integrated data providers.
Best For
SMB and mid-market B2B companies that want to identify warm sales leads from website traffic without waiting for form submissions.
Pricing
Plans from £79/month. Trial available. Contact for enterprise pricing.
Key Integrations
Salesforce, HubSpot, Pipedrive, Slack, Mailchimp, Zapier
Pros
- Turns passive website traffic into actionable sales intelligence
- Simple, straightforward reporting with no complex setup required
- UK-based with strong GDPR compliance documentation
Cons
- Identification accuracy varies — smaller companies or remote workers may not be identified
- Coverage is better for corporate IP ranges than SMBs using residential ISPs
RevOps Jobs-to-Be-Done
- B2B Website Visitor Identification — Identify companies visiting your website using reverse IP lookup technology, showing the company name, industry, pages visited, and visit duration — turning anonymous traffic into actionable sales leads. KPI: Generate 5–15 additional qualified leads per week from existing website traffic
- Daily Sales Lead Notifications — Receive automated daily or real-time email alerts when target account companies visit your website, enabling immediate follow-up while the prospect's interest is highest. KPI: Same-day follow-up when triggered improves connect rate 35–50% vs. delayed outreach
- Account-Based Marketing Campaign Targeting — Track which ABM target accounts are visiting your website and which pages, giving marketing teams evidence of campaign engagement and sales teams a prioritized call list. KPI: ABM account engagement visibility improves — marketing/sales alignment on account priority increases
How It Fits Your Stack
Primary system of record: HubSpot, Salesforce, or Pipedrive — WhoIsVisiting pushes identified companies to CRM
Key integrations: HubSpot, Salesforce, Pipedrive, Slack, Zapier
Data flows: Visitor pixel installed on website → company identified → alert sent via email/Slack → lead pushed to CRM
Security & Compliance
- SSO / SAML: Google OAuth
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: GDPR compliant
- Data residency: EU
Implementation & Ownership
- Time to first value: Same day — install JavaScript pixel, configure alerts, review first report
- Implementation complexity: Low
- Typical owners: Sales Development Rep, Marketing Manager, Business Development
Identifies companies not individuals — compliant for GDPR B2B use cases; identification rate varies by traffic quality; most effective for companies with 500+ B2B monthly sessions
Proof & Buyer Signals
Ratings: G2: 4.3/5 (120+ reviews)
What buyers praise:
- Simple setup
- Daily lead alerts
- Good for small teams without intent data budget
Common complaints:
- Identification rate lower than Leadinfo for EU traffic
- UI dated
- Limited enrichment depth vs. Warmly or Leadfeeder
Often Compared With
- Leadinfo — Leadinfo has better identification rates and richer contact enrichment for European traffic; WhoIsVisiting is simpler and lower cost for basic visitor ID
- RB2B — RB2B identifies individual visitors via email matching; WhoIsVisiting identifies companies via IP — the GDPR-compliant approach for EU teams
- Warmly — Warmly adds AI-powered real-time engagement on top of visitor identification; WhoIsVisiting is a lean tool providing basic visitor data without the engagement layer
