Gorgias

Gorgias is the e-commerce helpdesk purpose-built for Shopify, Magento, and BigCommerce merchants. Unlike generalist helpdesks, Gorgias surfaces the full order

Layer: Customer Success & Support Function: CS Ops Motion: Marketing-led / Inbound

Appcues

Appcues is the leading no-code platform for building in-app user onboarding experiences, feature announcements, and product tours — without requiring engineering

Function: RevOps Layer: Product & Usage Analytics Motion: Product-led (PLG)

ServiceNow

ServiceNow is the enterprise workflow automation platform used by 80% of the Fortune 500 to automate IT, HR, Customer Service,

Function: RevOps Layer: Workflow Orchestration & Integration Function: Data & Analytics

Workday

Workday is the enterprise cloud platform for Human Capital Management and Financial Management, used by 60% of the Fortune 500.

Function: RevOps Function: Finance Ops Function: GTM Leadership

Attentive

Attentive is the leading conversational marketing platform for e-commerce and DTC brands, built on the premise that text messaging is

Marketing Automation Layer: Marketing Automation & Journeys Function: Marketing Ops

Oracle Eloqua

Oracle Eloqua is the enterprise-grade B2B marketing automation platform, designed for organizations running complex, multi-touch demand generation programs across large

Marketing Automation Layer: Marketing Automation & Journeys Function: Marketing Ops

Pardot (Marketing Cloud Account Engagement)

Pardot — now officially Salesforce Marketing Cloud Account Engagement — is the native B2B marketing automation platform for Salesforce-first organizations. It handles

Marketing Automation Layer: Marketing Automation & Journeys Function: Marketing Ops

Zendesk

Zendesk is the market-leading customer service platform, used by over 100,000 organizations to manage support tickets, live chat, voice,

Layer: Customer Success & Support Function: CS Ops Function: RevOps

Portable

The ELT platform that builds and maintains connectors to the niche data sources no one else covers.

Data Warehouse & ETL Function: Data & Analytics Function: RevOps

Bloomreach

The agentic personalization platform that unifies customer data and orchestrates omnichannel journeys at e-commerce scale.

Marketing Automation Customer Data Platforms Layer: Marketing Automation & Journeys

Count

The collaborative analytics canvas that turns data questions into decisions your whole team can act on.

Business Intelligence Function: Data & Analytics Function: RevOps

Zuora CPQ

Subscription-focused CPQ built for recurring revenue businesses.

Revenue Operations Function: RevOps Layer: Revenue Intelligence & Analytics

Zoom AI Companion

AI assistant built into Zoom for meeting summaries and productivity.

Meeting Intelligence Project Management Function: Sales Ops

Zoho Social

Social media scheduling and analytics for businesses and agencies.

Social Media Management Function: Marketing Ops Layer: Marketing Automation & Journeys

Unifyr (formerly Zift Solutions)

Channel partner management and PRM platform (rebranded as Unifyr).

Partner Ecosystem Layer: Workflow Orchestration & Integration Function: Partner Ops

Wootric

In-app and email NPS, CSAT, and CES surveys for SaaS companies.

Customer Feedback Customer Success Layer: Customer Success & Support

Woopra

Real-time customer journey analytics and product analytics platform.

Business Intelligence Revenue Attribution Layer: Revenue Intelligence & Analytics

Whoisvisiting

Identify B2B companies visiting your website for sales lead generation.

Sales Intelligence Lead Generation Layer: Revenue Intelligence & Analytics

Vtiger

All-in-one CRM for sales, marketing, and support.

Customer Relationship Management Marketing Automation Layer: Marketing Automation & Journeys

Vonage

Cloud communications platform for business phone, contact center, and APIs.

Marketing Automation Sales Engagement Motion: Sales-led

VoilaNorbert

Email finder and verifier for sales prospecting.

Sales Intelligence Lead Generation Layer: Revenue Intelligence & Analytics

Leadinfo

B2B website visitor identification and lead generation.

Sales Intelligence Lead Generation Layer: Revenue Intelligence & Analytics

Vero

Customer messaging platform for behavioral email and push notifications.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

Vainu

Company database and real-time sales intelligence for B2B targeting.

Sales Intelligence Layer: Revenue Intelligence & Analytics Function: Sales Ops