Wootric (now part of InMoment) is a customer feedback and experience management platform that enables SaaS companies to collect NPS, CSAT, and CES feedback at key moments across the customer lifecycle. It combines survey collection with AI-powered text analytics to turn feedback into actionable insights.
Product Overview
Wootric delivers lightweight, well-designed feedback surveys through in-app, email, and SMS channels, triggered at specific moments in the customer journey. Its AI text analysis automatically categorizes open-text responses by theme and sentiment, while its integrations push sentiment data into CRM and CS platforms to drive closed-loop follow-up.
Key Features
- NPS, CSAT & CES Surveys: Deploy all three primary customer satisfaction metrics via in-app widget, email, and SMS.
- AI Text Analytics: Automatically themes and sentiment-scores open-ended responses across large survey volumes.
- Lifecycle Triggers: Survey customers at specific lifecycle moments — after onboarding, at renewal, post-support — with behavioral triggers.
- Segment-Level Benchmarking: Compares NPS and satisfaction scores across customer segments, plans, and cohorts.
- CRM & CS Integration: Pushes survey scores and responses to Salesforce, HubSpot, and CS platforms for follow-up workflows.
Best For
SaaS customer success and product teams that want to systematically collect and analyze customer satisfaction feedback at key points in the customer lifecycle.
Pricing
Starter from $89/month. Growth and Enterprise plans available. Contact InMoment/Wootric for pricing.
Key Integrations
Salesforce, HubSpot, Intercom, Zendesk, Gainsight, Segment, Slack
Pros
- AI text analytics makes large-scale qualitative feedback actionable
- Clean, high-converting survey designs with minimal friction
- Strong lifecycle trigger capabilities for moment-of-truth feedback collection
Cons
- InMoment integration adds platform complexity for teams needing only lightweight surveys
- Advanced text analytics and segmentation require higher-tier plans
RevOps Jobs-to-Be-Done
- In-App NPS and CSAT for SaaS Products — Deploy in-product NPS, CSAT, and CES surveys triggered by user milestones — collecting feedback at key moments in the user journey without email surveys that require separate list management. KPI: Response rates of 25–40% in-app vs. 5–10% from email NPS surveys
- Omnichannel Feedback Collection (Web, Mobile, Email) — Collect NPS and CSAT feedback across web, mobile, and email channels — unifying responses in a single dashboard for a complete view of satisfaction across all customer touchpoints. KPI: Complete customer satisfaction view assembled from all channels without manual data consolidation
- CRM-Integrated Feedback for CS Teams — Sync NPS scores and verbatim responses to Salesforce or HubSpot — enabling CS managers to see customer satisfaction context alongside deal and health data on account records. KPI: CSMs identify at-risk accounts from NPS signals 30 days earlier than churn indicators in CRM alone
How It Fits Your Stack
Primary system of record: Salesforce or HubSpot — Wootric syncs NPS data to CRM natively
Key integrations: Salesforce, HubSpot, Intercom, Segment, Slack, Zapier
Data flows: Survey triggered in-app or via email → response collected → NPS score and comment sent to CRM → Slack alert for detractors → trend analytics updated
Security & Compliance
- SSO / SAML: Google OAuth, SAML
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: SOC 2 Type II, GDPR
- Data residency: US
Implementation & Ownership
- Time to first value: Same day — JavaScript snippet or SDK; first survey live in under 2 hours
- Implementation complexity: Low
- Typical owners: Customer Success Manager, Product Manager, CX Operations
Now part of InMoment platform; competitive pricing for SaaS companies; straightforward NPS collection with solid CRM integrations; less complex than Qualtrics for teams only needing NPS/CSAT
Proof & Buyer Signals
Ratings: G2: 4.5/5 (200+ reviews); Capterra: 4.6/5 (80+ reviews)
What buyers praise:
- Simple in-app NPS implementation
- Good CRM integration
- Fair pricing
Common complaints:
- Part of InMoment now — roadmap less independent
- Advanced analytics require upgrade
- Limited qualitative analysis tools
Often Compared With
- Refiner — Refiner has better in-app targeting and PMF survey support; Wootric is simpler for teams needing straightforward NPS collection with CRM integration
- Qualtrics XM — Qualtrics is enterprise-grade with deep statistical analysis; Wootric is the mid-market option for SaaS teams needing simple NPS/CSAT without enterprise budget
- GetFeedback — GetFeedback is more Salesforce-native; Wootric is better for in-app surveys across web and mobile channels
Frequently Asked Questions
What is Wootric used for?
Wootric (now part of InMoment) is a customer feedback and experience management platform that enables SaaS companies to collect NPS, CSAT, and CES feedback at key moments across the customer lifecycle. It combines survey collection with AI-powered text analytics to turn feedback into actionable insi
How much does Wootric cost?
Wootric pricing: Starter from $89/month. Growth and Enterprise plans available. Contact InMoment/Wootric for pricing.
What does Wootric integrate with?
Wootric integrates with Salesforce, HubSpot, Intercom, Segment, Slack.
Is Wootric SOC 2 compliant?
Wootric holds: SOC 2 Type II, GDPR.
Who is Wootric best for?
SaaS customer success and product teams that want to systematically collect and analyze customer satisfaction feedback at key points in the customer lifecycle.
What are the best Wootric alternatives?
The tools most often compared with Wootric are Refiner, Qualtrics XM, GetFeedback.
