Surfer SEO
AI-powered content optimisation platform that analyses SERP data to guide content creation and improve organic rankings.
Function: Marketing Ops
269 posts — Tools primarily owned or administered by Marketing Operations teams.
Screaming Frog
Desktop SEO spider for deep technical site audits—crawls websites to surface broken links, duplicate content, and on-page issues.
Moz
SEO software and data platform built around Domain Authority, keyword research, rank tracking, and link building.
Semrush
All-in-one digital marketing platform covering SEO, PPC, content, social media, and competitive research.
Ahrefs
All-in-one SEO platform for backlink analysis, keyword research, rank tracking, and site audits.
Magento (Adobe Commerce)
Magento, now Adobe Commerce, is the world's most customizable enterprise e-commerce platform — powering over $100B in annual GMV across thousands of…
BigCommerce
BigCommerce is an open SaaS e-commerce platform used by over 60,000 merchants globally, from fast-growing D2C brands to enterprise retailers.
Webflow
Webflow is the visual web development platform that empowers marketing and RevOps teams to build, launch, and iterate on websites and landing pages…
WooCommerce
WooCommerce is the world's most popular open-source e-commerce platform, powering over 6 million online stores as a WordPress plugin.
Google Analytics
Google Analytics 4 (GA4) is the free web analytics platform from Google and the most widely deployed analytics tool on the internet.
Shopify
Shopify is the world's leading e-commerce platform, powering over 4 million merchants from direct-to-consumer startups to enterprise brands.
Beehiiv
Beehiiv is the modern newsletter platform built for serious content publishers and B2B marketers who want to own their audience relationship.
Optimizely
Optimizely is the enterprise experimentation platform, enabling product and marketing teams to run A/B tests, multivariate experiments, and…
Attentive
Attentive is the leading conversational marketing platform for e-commerce and DTC brands, built on the premise that text messaging is the…
Oracle Eloqua
Oracle Eloqua is the enterprise-grade B2B marketing automation platform, designed for organizations running complex, multi-touch demand generation…
Pardot (Marketing Cloud Account Engagement)
Pardot — now officially Salesforce Marketing Cloud Account Engagement — is the native B2B marketing automation platform for Salesforce-first organizations.
Bloomreach
The agentic personalization platform that unifies customer data and orchestrates omnichannel journeys at e-commerce scale.
Zoho Social
Social media scheduling and analytics for businesses and agencies.
Woopra
Real-time customer journey analytics and product analytics platform.
Whoisvisiting
Identify B2B companies visiting your website for sales lead generation.
Vtiger
All-in-one CRM for sales, marketing, and support.
Vonage
Cloud communications platform for business phone, contact center, and APIs.
VoilaNorbert
Email finder and verifier for sales prospecting.
Leadinfo
B2B website visitor identification and lead generation.
