Datanyze is a B2B sales intelligence tool delivered primarily as a Chrome browser extension that surfaces contact details, company data, and technographic insights directly on LinkedIn profiles and company websites. It targets individual sales reps and small teams who need quick contact data lookup without a full-scale intelligence platform.
Product Overview
Datanyze's extension model means sales reps can get email and direct dial for a prospect they're viewing on LinkedIn in seconds — without leaving the browser or navigating a separate tool interface. This workflow integration is its primary differentiator from enterprise tools like ZoomInfo: it's optimised for rep efficiency during active prospecting sessions rather than bulk list building. The platform's technographic data shows which technologies a company uses — CRM, marketing automation, analytics — helping reps understand the existing stack and tailor pitches accordingly. Datanyze is owned by ZoomInfo but operates as a distinct, more affordable product targeting individual sellers and small teams who don't need the full ZoomInfo suite. Credits-based pricing keeps costs predictable for low-volume use.
Key Features
- Chrome Extension: One-click contact data lookup directly on LinkedIn profiles and company websites — no platform switching required.
- Email & Direct Dial: Verified email addresses and direct phone numbers surfaced instantly for contacts being viewed in the browser.
- Technographic Data: Shows which technologies a company uses — CRM, MAT, analytics, e-commerce — informing stack-aware sales conversations.
- Company Insights: Firmographic data including industry, employee count, revenue range, and location surfaced directly on company pages.
- List Export: Save contact and company records to lists and export to CSV or push to CRM via integration.
Best For
Individual sales reps and small teams who need quick, in-browser contact data lookup during active LinkedIn prospecting without the cost of an enterprise intelligence platform.
Pricing
Free plan (10 credits/month). Nyze Pro from $29/month (960 credits). Nyze Pro 2 from $55/month.
Key Integrations
Salesforce, HubSpot, Outreach, Salesloft, Pipedrive, LinkedIn Sales Navigator, Google Sheets, Zoho CRM, Copper, Close CRM
Pros
- Browser extension workflow is fastest in class for individual rep contact lookups
- Technographic data adds a useful dimension for stack-aware selling
- Affordable credits-based pricing accessible for individual reps or small teams
- No platform context switching — data surfaces in the active browser
Cons
- Contact data coverage is narrower than ZoomInfo or Apollo for bulk prospecting
- Credits-based model becomes expensive at higher volumes
- Not designed for bulk list building or account-based territory planning
RevOps Jobs-to-Be-Done
- Instant contact data while browsing LinkedIn — SDRs use Datanyze's Chrome extension to surface email addresses, direct dials, and company data while browsing LinkedIn profiles — without switching to a separate tool or API lookup. KPI: Find contact data for 70%+ of LinkedIn prospects instantly; reduce research time per prospect from 5 minutes to 30 seconds
- Affordable prospecting data for small outbound teams — Early-stage sales teams use Datanyze's credit-based pricing to access B2B contact data without committing to expensive ZoomInfo or Apollo licenses — ideal for teams running 50–200 outbound sequences per month. KPI: Access contact data at 80% lower cost than ZoomInfo; sufficient for teams sending under 500 emails/month
- Website visitor company identification — Growth and SDR teams use Datanyze to identify companies visiting their website — getting company name, industry, and employee count from anonymous web traffic to prioritize outbound to engaged accounts. KPI: Identify 30% of anonymous website visitors as target companies; add to outbound sequences as warm signal
How It Fits Your Stack
Primary system of record: Salesforce or HubSpot (CRM) — Datanyze exports to CRM
Key integrations: Salesforce, HubSpot, LinkedIn, Chrome Extension, CSV export
Data flows: Datanyze Chrome extension captures contact and company data from LinkedIn and web pages. Data exports to CRM via direct integration or CSV. Credits consumed per contact reveal.
Security & Compliance
- SSO / SAML: Yes (Google SSO)
- RBAC / permissions: No
- Audit logs: No
- Certifications: GDPR
- Data residency: US
Implementation & Ownership
- Time to first value: Same day — Chrome extension install
- Implementation complexity: Low
- Typical owners: SDR, Account Executive, Small Sales Team
Datanyze (owned by ZoomInfo since 2018) is positioned as the affordable entry-point for B2B contact data, particularly for small teams. Credit-based pricing with no annual commitment makes it accessible for very small outbound operations. Data quality is good for US contacts but limited vs. ZoomInfo or Apollo for international data.
Proof & Buyer Signals
Ratings: 4.2/5 on G2 (500+ reviews)
What buyers praise:
- Affordable credits model
- Chrome extension is seamless
- Good for LinkedIn-heavy prospecting
- ZoomInfo data quality backing
Common complaints:
- International data coverage limited
- Fewer features than Apollo
- ZoomInfo relationship unclear for non-enterprise
Often Compared With
- Apollo.io — Apollo includes a full outbound platform with sequencing; Datanyze is a contact data point solution at a lower price point.
- Lusha — Lusha has similar LinkedIn enrichment; Datanyze wins on US data breadth (ZoomInfo-backed) and brand recognition.
- LeadIQ — LeadIQ has better CRM sync automation and buying signal tracking; Datanyze wins on credit-based flexibility and lower entry cost.
