Reveal is a partner ecosystem intelligence platform that enables B2B companies to discover overlapping customers and prospects with their technology partners. By securely sharing CRM data with trusted partners, revenue teams can identify warm introduction opportunities and co-sell more effectively.
Product Overview
Reveal connects CRM data from multiple partner companies and generates account maps showing overlap between customer bases and prospect lists. Its privacy-preserving architecture ensures each company only sees the overlap data they've agreed to share — not raw CRM records. Sales and partnership teams use this intelligence to prioritize co-sell motions and referral introductions.
Key Features
- Account Mapping: Automatically maps overlapping accounts between your CRM and your partners' CRMs without exposing raw data.
- Overlap Analytics: Identifies partner accounts that are also your prospects, customers, or opportunities for warm introductions.
- Co-Sell Workflows: Collaborative tools for partner managers and AEs to coordinate account outreach and share deal context.
- Partner Network: Connects you with a network of technology and channel partners for account mapping across your ecosystem.
- CRM Integration: Syncs account map insights directly into Salesforce and HubSpot for sales team visibility.
Best For
B2B technology companies with active partner ecosystems that want to accelerate co-selling and referral introduction motions with technology and channel partners.
Pricing
Free plan for 3 partner connections. Business plans available for larger partner ecosystems. Contact for pricing.
Key Integrations
Salesforce, HubSpot, Pipedrive, Slack, Crossbeam, PartnerStack
Pros
- Privacy-preserving architecture makes partners comfortable sharing CRM data
- Free tier enables immediate account mapping without financial commitment
- Scales naturally as your partner ecosystem grows
Cons
- Value depends on partners also using the platform and agreeing to share
- Feature overlap with Crossbeam — selection depends on existing ecosystem
RevOps Jobs-to-Be-Done
- Account Overlap Mapping with Partners — Securely share account lists with technology and channel partners to identify overlapping customers and prospects without exposing sensitive CRM data. KPI: Surface 3–5x more co-sell opportunities through systematic partner account mapping
- Near-Bound Sales Motions — Prioritize outbound sequences by identifying prospects that are already using a technology partner's product, increasing cold outreach conversion through warm introductions. KPI: Improve cold outreach conversion by 30% by targeting prospects with existing partner relationships
- Partner Ecosystem Intelligence — Analyze which partners are most valuable based on their account overlap with your ICP, directing partnership investment toward highest-ROI relationships. KPI: Optimize partner program ROI by focusing resources on partners with highest customer overlap
How It Fits Your Stack
Primary system of record: Reveal overlays on CRM; Salesforce and HubSpot integrations pull account and opportunity data for mapping
Key integrations: Salesforce, HubSpot, Slack, LinkedIn Sales Navigator, Crossbeam (competitive)
Data flows: CRM account data imported → shared securely with partner networks → overlap identified → co-sell opportunities surfaced → CRM opportunity records updated
Security & Compliance
- SSO / SAML: SSO available
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: SOC 2 Type II, GDPR compliant
- Data residency: EU and US
Implementation & Ownership
- Time to first value: 1–2 weeks — CRM connection + first partner invite
- Implementation complexity: Low-Medium — setup is quick but value requires active partner network participation
- Typical owners: Partnerships, Sales, RevOps
Acquired by Crossbeam in 2023 and now part of the combined Crossbeam + Reveal ecosystem; strong in European B2B SaaS market
Proof & Buyer Signals
Ratings: G2 4.6/5 (100+ reviews); popular in European B2B SaaS partnerships community
What buyers praise:
- Very easy to set up
- Partner ecosystem community is valuable
- Account mapping visualizations are clear
Common complaints:
- Value dependent on partner adoption
- Limited reporting depth
- Crossbeam acquisition creating uncertainty
Often Compared With
- Impact.com — Impact.com manages affiliate and performance partnerships; Reveal focuses on B2B co-sell account mapping with technology partners
- Zift Solutions — Zift focuses on channel PRM and partner enablement; Reveal focuses on ecosystem intelligence and near-bound sales
- Alliances.io — Both focus on B2B co-sell; Reveal has deeper account mapping; Alliances.io has stronger alliance management and pipeline tracking
