Gradient Works is a territory planning and dynamic book management platform for RevOps. It covers territory design and maintenance, dynamic books, account scoring, lead routing, market mapping and an AI Researcher, with MCP access to the same capability.
Product Overview
Territory planning is usually an annual spreadsheet exercise that is stale within weeks. Gradient Works' dynamic books model treats coverage as continuous: books adjust as accounts, scores and headcount change, rather than being frozen at planning time. That is a meaningful shift for RevOps teams whose territory maintenance currently consumes days each quarter. The AI Researcher and Market Map support the analysis behind coverage decisions, and routing closes the loop so assignment follows the plan automatically. It publishes pricing including a free plan, which is unusual for territory tooling.
RevOps Jobs-to-Be-Done
- Fair territory design — Build balanced territories from account data in minutes rather than in spreadsheets. KPI: Territory planning stops being an annual multi-week project.
- Dynamic books instead of static territories — Books adjust continuously as accounts, scores and headcount change. KPI: Coverage stays current between planning cycles.
- Account scoring and routing — Score accounts and route leads so assignment follows the coverage model automatically. KPI: Assignment matches the plan without manual intervention.
Key Features
- Carve: Territory design and carving from account data.
- Bookbuilder: Dynamic book construction that adapts as inputs change.
- Market Map and Analytics: Market coverage analysis and territory performance reporting.
- AI Researcher: AI research supporting account scoring and coverage decisions.
- Routing: Lead routing aligned to the territory and book model.
- MCP: Programmatic and agent access to the same capability.
How It Fits Your Stack
Primary system of record: CRM — territories, books and assignments written back
Key integrations: Salesforce, HubSpot, Slack, MCP
Data flows: Account and rep data is read from CRM, territories and books are computed, and assignments plus routing decisions are written back to the CRM.
Implementation & Ownership
- Time to first value: Weeks — territory design needs data and stakeholder agreement
- Implementation complexity: Medium
- Typical owners: RevOps, Sales Operations, Sales leadership
The tool is fast; the bottleneck is organisational agreement on coverage rules. Get the model agreed before configuring.
Pricing & Contracts
- Pricing model: Freemium, published tiers
- Indicative range: Free plan; paid plans around $399 and $799/month; enterprise custom
- Free tier: Yes
Who It's Best For
Growth- and scale-stage sales organisations where territory maintenance is a recurring RevOps burden and coverage changes faster than annual planning allows.
Good fit if:
- Territory planning currently lives in spreadsheets
- Headcount and account mix change through the year
- Routing should follow the coverage model automatically
- You want published pricing and a free plan to trial
Probably not ideal if:
- Your team is small enough that territories are trivial
- You need full sales compensation management as well
Pros
- Dynamic books keep coverage current instead of freezing it annually
- Published pricing with a free plan, rare in territory tooling
- Routing and scoring integrated with planning rather than separate
- MCP access for programmatic and agent workflows
Cons
- Territory planning is as much a political exercise as a tooling one
- No compensation management — pair with a separate comp tool
- Requires reasonably clean account data to produce fair territories
Often Compared With
- Fullcast — Both cover territory and coverage planning; Fullcast extends further into planning-to-execution and comp, Gradient Works into dynamic books.
- Traction Complete — Complementary — Traction Complete keeps the account data and hierarchies correct, Gradient Works decides who covers them.
- Prolifiq — Complementary — Gradient Works assigns the accounts, Prolifiq plans how to win the important ones.
Frequently Asked Questions
What is Gradient Works used for?
Gradient Works is a territory planning and dynamic book management platform for RevOps. It covers territory design and maintenance, dynamic books, account scoring, lead routing, market mapping and an AI Researcher, with MCP access to the same capability.
How much does Gradient Works cost?
Gradient Works pricing: Free plan; paid plans around $399 and $799/month; enterprise custom A free tier is available.
What does Gradient Works integrate with?
Gradient Works integrates with Salesforce, HubSpot, Slack, MCP.
Who is Gradient Works best for?
Growth- and scale-stage sales organisations where territory maintenance is a recurring RevOps burden and coverage changes faster than annual planning allows.
What are the best Gradient Works alternatives?
The tools most often compared with Gradient Works are Fullcast, Traction Complete, Prolifiq.
