Optimizely
Optimizely is the enterprise experimentation platform, enabling product and marketing teams to run A/B tests, multivariate experiments, and personalization
Layer: Product & Usage Analytics
30 posts — Platforms that track in-product behavior, PLG motions, feature adoption, and user-level event data.
Appcues
Appcues is the leading no-code platform for building in-app user onboarding experiences, feature announcements, and product tours — without requiring engineering
UserGuiding
No-code user onboarding and product adoption platform.
Simple Analytics
Privacy-first web analytics with no cookies and GDPR compliance.
Quantum Metric
Continuous product design platform with behavioral analytics and session replay.
Plausible
Lightweight, privacy-first web analytics as an alternative to Google Analytics.
Piwik PRO
Privacy-first analytics and CDP for regulated industries.
Matomo
Privacy-first web analytics platform you own and control.
Fathom Analytics
Privacy-first website analytics — simple, fast, and fully GDPR compliant without cookie banners.
Contentsquare
Digital experience analytics — understand why visitors behave the way they do on your website.
Amplitude
Product analytics platform — understand user behaviour and drive product-led growth.
UserTesting
Human insight platform — video recordings of real users experiencing your product.
Maze
Rapid user research platform — test prototypes, validate ideas, and ship with confidence.
Wicked Reports
Multi-touch attribution for digital marketers — connect ad spend to actual CRM revenue.
Ruler Analytics
B2B marketing attribution — connect every lead source to pipeline and revenue in your CRM.
Windsor.ai
Multi-touch attribution and marketing data aggregation — connect all ad channels to revenue.
Crazy Egg
Heatmaps, A/B testing, and session recordings for website conversion optimisation.
Mouseflow
Session replay and heatmaps — see exactly how visitors interact with your website.
LogRocket
Session replay, product analytics, and error tracking — understand exactly what users experienced.
Brandwatch
Enterprise social intelligence and consumer research platform — understand what the world is saying.
Pendo
Product analytics and in-app guidance — understand and influence how users engage with your product.
Factors.ai
B2B website analytics and visitor intelligence — understand who visits and what converts.
Microsoft Clarity
Free heatmaps and session recordings with no traffic limits.
FullStory
Digital experience intelligence — understand every user interaction at enterprise scale.
