Crazy Egg is one of the original website heatmap and A/B testing platforms, used by over 300,000 websites to understand how visitors engage with their pages and run experiments to improve conversion. Its combination of visual analytics tools — heatmaps, scroll maps, confetti reports, and session recordings — alongside a no-code A/B testing editor makes it a self-contained conversion rate optimisation toolkit.
Product Overview
Crazy Egg's Confetti report is its unique differentiator: where standard click heatmaps show aggregate click volume, Confetti shows individual clicks as coloured dots segmented by traffic source, device, referrer, or custom attribute — allowing teams to see that paid search visitors click the hero CTA at three times the rate of organic visitors, or that mobile users almost never scroll to the pricing section. Its built-in A/B testing editor allows non-technical marketers to create page variants by modifying text, images, and layout in a visual editor — without touching code — and run experiments with statistical significance tracking. Crazy Egg's error tracking module captures JavaScript errors that occur during sessions, connecting technical failures to their impact on conversion metrics.
Key Features
- Heatmaps & Scroll Maps: Visualise click density, mouse movement, and scroll depth across all page visitors — identify engagement hot and cold spots.
- Confetti Reports: Individual click segmentation by traffic source, device, referrer, and custom attributes — understand behavioural differences between audiences.
- A/B Testing Editor: No-code visual editor for creating page variants — run statistically significant experiments without developer involvement.
- Session Recordings: Record visitor sessions and filter by behaviour, segment, or outcome — watch exactly what users did before converting or leaving.
- Traffic Analysis: Overlay traffic source data on heatmaps — understand how different acquisition channels engage with page content differently.
Best For
Marketing teams running conversion rate optimisation programmes who need heatmaps, session recordings, and A/B testing in one affordable, non-technical tool — without requiring development resources.
Pricing
Basic: $49/month (30K pageviews, 25 snapshots). Standard: $99/month. Plus: $249/month. Enterprise: custom. Free 30-day trial.
Key Integrations
Google Analytics, Google Tag Manager, Shopify, WordPress, HubSpot, Squarespace, Wix, Optimizely, Segment, Zapier
Pros
- Confetti segmentation provides audience-level insight beyond aggregate heatmaps
- Built-in A/B testing removes need for a separate experimentation tool
- One of the most affordable heatmap tools at entry level
- Easy setup — no developer required for standard implementation
Cons
- Less powerful session replay and product analytics than LogRocket or FullStory
- A/B testing is simpler than dedicated tools like Optimizely for complex experiments
- Pageview-based pricing can escalate for high-traffic sites
RevOps Jobs-to-Be-Done
- Heatmap Analysis for Landing Page Optimization — Visualize click, scroll, and hover patterns on landing pages and pricing pages to identify where visitors engage and where they drop off before converting. KPI: Increase landing page conversion by 15–25% through data-driven layout improvements
- Session Recording for Funnel Debugging — Watch replays of actual user sessions to pinpoint friction points in checkout flows, signup forms, and onboarding steps that analytics numbers alone can't explain. KPI: Reduce form abandonment by 20% by identifying and fixing specific UX blockers
- A/B Testing for Revenue-Impacting Pages — Run no-code A/B tests on CTAs, headlines, and page layouts using Crazy Egg's built-in editor — no developer required for most tests. KPI: Continuously improve conversion rates through iterative experiments validated by session data
How It Fits Your Stack
Primary system of record: Crazy Egg is a website optimization tool; complements Google Analytics or Amplitude with qualitative behavioral data
Key integrations: Google Analytics, WordPress, Shopify, HubSpot, Squarespace
Data flows: JS snippet on site → visitor sessions captured → heatmaps and recordings viewable in dashboard → test results inform design/copy changes
Security & Compliance
- SSO / SAML: No
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: GDPR compliant, CCPA compliant
- Data residency: US
Implementation & Ownership
- Time to first value: Same day — one JS snippet install
- Implementation complexity: Low — designed for marketers; no code changes needed for heatmaps
- Typical owners: Marketing, Growth, Web Team, RevOps
Strong SMB and mid-market fit; enterprise teams often pair with Contentsquare or Quantum Metric for deeper analytics and governance
Proof & Buyer Signals
Ratings: G2 4.2/5 (200+ reviews); one of the original heatmap tools with a large user base
What buyers praise:
- Easy setup
- Visual heatmaps are actionable
- Good value for money
Common complaints:
- Session replay storage limits
- A/B testing less sophisticated than Optimizely
- Data privacy controls basic
Often Compared With
- Mouseflow — Both are heatmap + session recording tools; Mouseflow offers more advanced funnel analytics; Crazy Egg wins on A/B testing and simplicity
- Microsoft Clarity — Clarity is free with good session replay; Crazy Egg adds A/B testing and is better for teams actively optimizing pages
- Contentsquare — Contentsquare is enterprise digital analytics; Crazy Egg is SMB/mid-market with simpler setup and lower cost
