Simple Analytics is a privacy-first web analytics tool that provides essential website traffic insights without cookies, without collecting personal data, and without complex configuration. It's a straightforward alternative to Google Analytics for teams that prioritize visitor privacy and simplicity.
Product Overview
Simple Analytics captures pageviews, referral sources, device types, and top pages with a lightweight script that adds no cookie banners and doesn't require GDPR consent. Its clean, single-page dashboard shows all traffic data without the complexity of modern analytics platforms, and its data can be exported or accessed via API.
Key Features
- Cookie-Free Tracking: No cookies, no consent banners — tracks aggregate traffic without any personally identifiable data.
- Clean Dashboard: Single-page overview of pageviews, referrers, top pages, countries, and device types.
- Goal Tracking: Track conversions and custom events without cookies using a simple JavaScript API.
- Public Dashboards: Make analytics visible publicly via a shared link for transparency.
- Data Export & API: Full data export to CSV and REST API access for custom reporting and integrations.
Best For
Privacy-conscious website owners, developers, and small businesses that want GDPR-compliant traffic analytics without the overhead of Google Analytics or complex setup.
Pricing
Starter from $9/month (100k pageviews). Business from $19/month. Enterprise plans available.
Key Integrations
Frequently Asked Questions
What is Simple Analytics used for?
Simple Analytics is a privacy-first web analytics tool that provides essential website traffic insights without cookies, without collecting personal data, and without complex configuration. It's a straightforward alternative to Google Analytics for teams that prioritize visitor privacy and simplicit
How much does Simple Analytics cost?
Simple Analytics pricing: Starter from $9/month (100k pageviews). Business from $19/month. Enterprise plans available.
What does Simple Analytics integrate with?
Simple Analytics integrates with WordPress, Ghost, Next.js, Webflow.
What security certifications does Simple Analytics have?
Simple Analytics holds: GDPR compliant.
Who is Simple Analytics best for?
Privacy-conscious website owners, developers, and small businesses that want GDPR-compliant traffic analytics without the overhead of Google Analytics or complex setup.
What are the best Simple Analytics alternatives?
The tools most often compared with Simple Analytics are Plausible, Fathom Analytics, Matomo.
Slack, Zapier, Ghost, WordPress, Webflow
Pros
- Truly cookie-free with no GDPR consent requirement
- Extremely simple to set up and interpret
- Public dashboard sharing for transparent analytics
Cons
- Limited analytics depth compared to GA4 or Mixpanel
- No user-level analytics or session recording capabilities
RevOps Jobs-to-Be-Done
- Minimal Privacy-First Analytics for Websites — Track page views, unique visitors, and referrers with a JavaScript snippet so small it has zero performance impact — no cookies, no personal data, no consent banner required. KPI: Page load speed improves measurably after switching from Google Analytics — significant for SEO
- Twitter (X) Referral and Social Traffic Tracking — Simple Analytics strips UTM and tracking parameters from URLs to show true referral sources — including Twitter's previously hidden referral traffic that Google Analytics often misattributes. KPI: True social traffic attribution revealed — teams often find Twitter drives 2–3× more traffic than GA reported
- Public Analytics Dashboard for Transparency — Make analytics public to build audience trust and transparency — a common practice for indie makers and content businesses who want to show their growth journey openly. KPI: Public dashboards build audience trust and attract press coverage for transparent brands
How It Fits Your Stack
Primary system of record: Standalone — minimal analytics layer; no CRM integration needed
Key integrations: WordPress, Ghost, Next.js, Webflow
Data flows: Ultra-lightweight script on website → Simple Analytics aggregates minimal data → dashboard updated real-time → API available for automation
Security & Compliance
- SSO / SAML: No
- RBAC / permissions: No
- Audit logs: No
- Certifications: GDPR compliant
- Data residency: EU (Netherlands)
Implementation & Ownership
- Time to first value: Immediate — one script line; data in dashboard within minutes
- Implementation complexity: Low
- Typical owners: Developer, Indie Maker, Founder, Content Creator
Most minimal privacy analytics option — less features than Plausible or Fathom by design; best for teams that want absolute simplicity and zero data collection overhead
Proof & Buyer Signals
Ratings: G2: 4.7/5 (80+ reviews); well-regarded in privacy and indie hacker communities
What buyers praise:
- Truly zero tracking
- Fastest page load impact
- Public dashboard option
Common complaints:
- Very limited features vs. Plausible
- Not suitable for deep analytics needs
- Small team — slower feature development
Often Compared With
- Plausible — Plausible has more features (funnels, goals, filtering) while remaining privacy-first; Simple Analytics is more minimal for teams needing only basic traffic data
- Fathom Analytics — Both are simple privacy-first alternatives; Fathom has more features and better UI; Simple Analytics is more stripped-down for maximum simplicity
- Matomo — Matomo offers full analytics capability with self-hosting; Simple Analytics is the opposite — minimum data, maximum privacy, minimum setup
