Simple Analytics is a privacy-first web analytics tool that provides essential website traffic insights without cookies, without collecting personal data, and without complex configuration. It's a straightforward alternative to Google Analytics for teams that prioritize visitor privacy and simplicity.
Product Overview
Simple Analytics captures pageviews, referral sources, device types, and top pages with a lightweight script that adds no cookie banners and doesn't require GDPR consent. Its clean, single-page dashboard shows all traffic data without the complexity of modern analytics platforms, and its data can be exported or accessed via API.
Key Features
- Cookie-Free Tracking: No cookies, no consent banners — tracks aggregate traffic without any personally identifiable data.
- Clean Dashboard: Single-page overview of pageviews, referrers, top pages, countries, and device types.
- Goal Tracking: Track conversions and custom events without cookies using a simple JavaScript API.
- Public Dashboards: Make analytics visible publicly via a shared link for transparency.
- Data Export & API: Full data export to CSV and REST API access for custom reporting and integrations.
Best For
Privacy-conscious website owners, developers, and small businesses that want GDPR-compliant traffic analytics without the overhead of Google Analytics or complex setup.
Pricing
Starter from $9/month (100k pageviews). Business from $19/month. Enterprise plans available.
Key Integrations
Slack, Zapier, Ghost, WordPress, Webflow
Pros
- Truly cookie-free with no GDPR consent requirement
- Extremely simple to set up and interpret
- Public dashboard sharing for transparent analytics
Cons
- Limited analytics depth compared to GA4 or Mixpanel
- No user-level analytics or session recording capabilities
RevOps Jobs-to-Be-Done
- Minimal Privacy-First Analytics for Websites — Track page views, unique visitors, and referrers with a JavaScript snippet so small it has zero performance impact — no cookies, no personal data, no consent banner required. KPI: Page load speed improves measurably after switching from Google Analytics — significant for SEO
- Twitter (X) Referral and Social Traffic Tracking — Simple Analytics strips UTM and tracking parameters from URLs to show true referral sources — including Twitter's previously hidden referral traffic that Google Analytics often misattributes. KPI: True social traffic attribution revealed — teams often find Twitter drives 2–3× more traffic than GA reported
- Public Analytics Dashboard for Transparency — Make analytics public to build audience trust and transparency — a common practice for indie makers and content businesses who want to show their growth journey openly. KPI: Public dashboards build audience trust and attract press coverage for transparent brands
How It Fits Your Stack
Primary system of record: Standalone — minimal analytics layer; no CRM integration needed
Key integrations: WordPress, Ghost, Next.js, Webflow
Data flows: Ultra-lightweight script on website → Simple Analytics aggregates minimal data → dashboard updated real-time → API available for automation
Security & Compliance
- SSO / SAML: No
- RBAC / permissions: No
- Audit logs: No
- Certifications: GDPR compliant
- Data residency: EU (Netherlands)
Implementation & Ownership
- Time to first value: Immediate — one script line; data in dashboard within minutes
- Implementation complexity: Low
- Typical owners: Developer, Indie Maker, Founder, Content Creator
Most minimal privacy analytics option — less features than Plausible or Fathom by design; best for teams that want absolute simplicity and zero data collection overhead
Proof & Buyer Signals
Ratings: G2: 4.7/5 (80+ reviews); well-regarded in privacy and indie hacker communities
What buyers praise:
- Truly zero tracking
- Fastest page load impact
- Public dashboard option
Common complaints:
- Very limited features vs. Plausible
- Not suitable for deep analytics needs
- Small team — slower feature development
Often Compared With
- Plausible — Plausible has more features (funnels, goals, filtering) while remaining privacy-first; Simple Analytics is more minimal for teams needing only basic traffic data
- Fathom Analytics — Both are simple privacy-first alternatives; Fathom has more features and better UI; Simple Analytics is more stripped-down for maximum simplicity
- Matomo — Matomo offers full analytics capability with self-hosting; Simple Analytics is the opposite — minimum data, maximum privacy, minimum setup
