Pricing: Freemium

Buffer

Simple, affordable social media scheduling for growing businesses.

Social Media Management Function: Marketing Ops Layer: Marketing Automation & Journeys

Zoom

Video meetings, webinars, and phone — the backbone of modern sales calls.

Communication and Collaboration Layer: Workflow Orchestration & Integration Function: RevOps

Loom

Async video messaging that replaces meetings and email walls of text.

Communication and Collaboration Sales Enablement Layer: Sales Engagement & Dialers

Slack

The business messaging platform that replaced email for millions of teams.

Communication and Collaboration Layer: Workflow Orchestration & Integration Function: RevOps

Microsoft Clarity

Free heatmaps and session recordings with no traffic limits.

User Experience Layer: Product & Usage Analytics Function: Marketing Ops

Hotjar

Heatmaps, session recordings, and surveys to understand your website visitors.

User Experience Layer: Product & Usage Analytics Function: Marketing Ops

Heap

Autocapture analytics that lets you answer any question about user behaviour — retroactively.

Web Analytics Layer: Product & Usage Analytics Function: Marketing Ops

PostHog

Open-source product analytics, session replay, feature flags, and A/B testing — all in one.

Web Analytics User Experience Layer: Product & Usage Analytics

Mixpanel

Product analytics for SaaS teams that need to understand user behaviour.

Web Analytics Business Intelligence Layer: Revenue Intelligence & Analytics

BigQuery

Google Cloud's serverless data warehouse for enterprise analytics.

Data Warehouse & ETL Function: Data & Analytics Function: RevOps

Fivetran

Automated data movement — extract and load, fully managed.

Data Warehouse & ETL Function: Data & Analytics Function: RevOps

Linear

Purpose-built issue tracker for high-performance software teams.

Project Management Layer: Workflow Orchestration & Integration Function: RevOps

ClickUp

One app to replace them all — tasks, docs, goals, and chat.

Project Management Layer: Workflow Orchestration & Integration Function: RevOps

Notion

The all-in-one workspace for notes, wikis, and project management.

Project Management Layer: Workflow Orchestration & Integration Function: RevOps

PandaDoc

Document automation, e-signatures, and CPQ for sales teams.

CPQ & Contracts Layer: Billing, CPQ & Revenue Management Function: Sales Ops

Equals

The next-generation spreadsheet connected to your live data.

Business Intelligence Function: Data & Analytics Function: RevOps

LeadIQ

Prospect smarter with AI-powered contact data and personalisation.

Lead Generation Data Enrichment Layer: Sales Engagement & Dialers

Hunter.io

Find and verify professional email addresses in seconds.

Lead Generation Data Enrichment Email Validation

Lusha

B2B contact intelligence for individual sellers and teams.

Data Enrichment Lead Generation Layer: Sales Engagement & Dialers

Mailchimp

Email marketing and automation for everyone.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

Attio

A flexible, data-driven CRM built for modern GTM teams.

Customer Relationship Management Function: Sales Ops Layer: CRM & Core System of Record

Zoho CRM

An AI-powered CRM built for teams of every size.

Customer Relationship Management Function: Sales Ops Layer: CRM & Core System of Record

Clay

Data enrichment and outreach automation — build lead lists and personalise at scale without code.

Data Enrichment Lead Generation Layer: Sales Engagement & Dialers

Apollo.io

B2B sales intelligence and engagement platform with 275M+ contacts.

Data Enrichment Sales Automation Lead Generation