Snowflake is the leading cloud data platform, providing a massively scalable data warehouse used by thousands of enterprises to centralise, share, and analyse their data. For RevOps teams, Snowflake is the foundational layer that aggregates CRM, product, financial, and marketing data for unified analytics.
Product Overview
Snowflake's compute-storage separation means teams pay only for what they use and scale instantly to handle any query volume. Data sharing allows organisations to share live data with partners or vendors without copying files. Snowflake Marketplace provides access to third-party datasets (intent data, firmographics) that can be joined to internal data.
Key Features
- Cloud Data Warehouse: Massively parallel SQL query engine that scales compute independently of storage.
- Data Sharing: Share live data across Snowflake accounts without ETL or data movement.
- Snowflake Marketplace: Hundreds of third-party data sets (ZoomInfo, Bombora, etc.) joinable to your own data.
- Snowpark: Run Python, Scala, and Java code inside Snowflake for data engineering and ML.
- Dynamic Tables: Declarative, automatically refreshed materialised views for incremental data transformation.
Best For
Data-mature organisations that need a centralised, scalable data warehouse to power BI, ML, and cross-functional analytics across CRM, product, and finance data.
Pricing
Pay-per-use model — credits consumed for compute; separate storage cost. Typically $2–$4 per credit. Annual contracts available.
Key Integrations
dbt, Fivetran, Airbyte, Tableau, Looker, Power BI, Salesforce, Databricks
Pros
- Excellent performance and scalability
- Cross-cloud support (AWS, Azure, GCP)
- Data sharing capabilities
- Rich partner ecosystem
Cons
- Can be expensive at scale without careful optimisation
- Requires data engineering expertise
- Overkill for small teams
