Klaviyo

The e-commerce marketing platform built on your own data.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

Mailchimp

Email marketing and automation for everyone.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

ActiveCampaign

Marketing automation and CRM for growth-focused businesses.

Marketing Automation Customer Relationship Management Layer: Marketing Automation & Journeys

Adobe Marketo Engage

Enterprise marketing automation for B2B demand generation.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

Instantly

Scale cold email with unlimited sending accounts.

Sales Engagement Lead Generation Motion: Sales-led

Lemlist

Personalised cold outreach that actually gets replies.

Sales Engagement Lead Generation Motion: Sales-led

Reply.io

AI-powered sales engagement for outbound-first teams.

Sales Engagement Lead Generation Motion: Sales-led

Salesloft

Revenue orchestration platform for the full sales lifecycle.

Sales Engagement Revenue Intelligence Forecasting & Pipeline

Outreach

The leading sales execution platform for enterprise revenue teams.

Sales Engagement Revenue Intelligence Sales Analytics

Attio

A flexible, data-driven CRM built for modern GTM teams.

Customer Relationship Management Function: Sales Ops Layer: CRM & Core System of Record

Microsoft Dynamics 365 Sales

Enterprise CRM deeply integrated with the Microsoft ecosystem.

Customer Relationship Management Forecasting & Pipeline Layer: Revenue Intelligence & Analytics

Zoho CRM

An AI-powered CRM built for teams of every size.

Customer Relationship Management Function: Sales Ops Layer: CRM & Core System of Record

Clay

Data enrichment and outreach automation — build lead lists and personalise at scale without code.

Data Enrichment Lead Generation Layer: Sales Engagement & Dialers

Apollo.io

B2B sales intelligence and engagement platform with 275M+ contacts.

Data Enrichment Sales Automation Lead Generation

Monday.com

The Work OS that adapts to how your revenue team operates.

Project Management Layer: Workflow Orchestration & Integration Function: RevOps

Asana

Project and work management for teams that need clarity at scale.

Project Management Layer: Workflow Orchestration & Integration Function: RevOps

Skyvia

Cloud data integration — sync, import, backup, and query data without code.

Integration & Automation Data Warehouse & ETL Function: Data & Analytics

CaptainData

No-code data extraction and automation for GTM teams.

Integration & Automation Data Enrichment Lead Generation

N8N

Open-source workflow automation with code when you need it.

Integration & Automation Layer: Workflow Orchestration & Integration Function: RevOps

Make.com

Visual automation platform for complex workflows — no code, any complexity.

Integration & Automation Layer: Workflow Orchestration & Integration Function: RevOps

Zapier

Connect 7,000+ apps and automate your workflows — no code required.

Integration & Automation Layer: Workflow Orchestration & Integration Function: RevOps

Pipedrive

The sales CRM built by salespeople, for salespeople.

Customer Relationship Management Sales Automation Motion: Sales-led

Salesforce

The world's #1 CRM — enterprise-grade, infinitely customisable.

Customer Relationship Management Sales Automation Forecasting & Pipeline

HubSpot

The all-in-one CRM platform for marketing, sales, and customer success.

Customer Relationship Management Marketing Automation Sales Automation