Omnisend is an omnichannel marketing automation platform built for ecommerce businesses. It combines email, SMS, push notifications, and web pop-ups in a unified workflow engine, enabling online stores to deliver consistent customer experiences across every channel.
Product Overview
Omnisend provides a drag-and-drop campaign builder, a library of ecommerce-specific automation templates, and powerful segmentation based on purchase history, browsing behavior, and lifecycle stage. Its one-click integrations with Shopify, WooCommerce, and BigCommerce make it a natural fit for DTC brands looking to drive repeat revenue.
Key Features
- Omnichannel Automation: Automate campaigns across email, SMS, push notifications, and web pop-ups from a single workflow builder.
- Ecommerce Segmentation: Segment subscribers by purchase history, product viewed, cart value, loyalty tier, and 60+ customer attributes.
- Pre-Built Automation Templates: Ready-to-use workflows for cart abandonment, welcome series, win-back, and post-purchase sequences.
- SMS Marketing: Global SMS campaigns and automation flows with built-in compliance management.
- Revenue Attribution: Track revenue generated per campaign, automation flow, and channel with ecommerce-native attribution.
Best For
Ecommerce brands on Shopify, WooCommerce, or BigCommerce that want to drive repeat revenue through coordinated email, SMS, and push marketing automation.
Pricing
Free plan up to 250 contacts. Standard from $16/month. Pro from $59/month. All plans include unlimited emails.
Key Integrations
Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Klaviyo, Zapier
Pros
- Deep ecommerce platform integrations with pre-built automation templates
- Competitive pricing with unlimited emails on all paid plans
- SMS + email in one platform reduces vendor complexity
Cons
- Less suitable for B2B marketing use cases
- Advanced reporting requires Pro plan or higher
RevOps Jobs-to-Be-Done
- E-Commerce Email + SMS Unified Campaigns — Run email, SMS, and push notification campaigns together for Shopify, WooCommerce, and BigCommerce stores — coordinating promotional sends and automated behavioral flows from a single calendar view. KPI: Adding SMS to email programs increases total campaign revenue 20–35%
- Abandoned Cart Recovery Across Channels — Trigger multi-channel abandoned cart sequences — first email, then SMS reminder, then push notification — adapting the channel based on which the customer engages with first. KPI: Multi-channel cart recovery achieves 12–18% recovery rate vs. 6–8% for email-only sequences
- Segmented Promotional Campaigns Based on Purchase History — Segment customers by product category purchased, order frequency, and average order value — sending different promotional offers to VIP customers, first-time buyers, and lapsed customers. KPI: Segmented promotions generate 3× higher conversion rate vs. blanket list sends
How It Fits Your Stack
Primary system of record: Shopify, WooCommerce, or BigCommerce — Omnisend is e-commerce native
Key integrations: Shopify, WooCommerce, BigCommerce, Magento, Gorgias, ReCharge
Data flows: E-commerce events (order, browse, cart) → Omnisend triggers automated flows → email and SMS sent → revenue attributed per channel and campaign
Security & Compliance
- SSO / SAML: Google OAuth
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: GDPR compliant
- Data residency: EU
Implementation & Ownership
- Time to first value: 1–2 days — Shopify/WooCommerce integration, import existing contacts, first automation live
- Implementation complexity: Low
- Typical owners: E-Commerce Manager, D2C Brand Marketer, Shopify Store Owner
Free plan includes 250 contacts and 500 emails/month; strong alternative to Klaviyo for SMB e-commerce teams not needing Klaviyo's advanced analytics
Proof & Buyer Signals
Ratings: G2: 4.5/5 (800+ reviews); Capterra: 4.7/5 (700+ reviews)
What buyers praise:
- E-commerce native setup
- SMS + email in one platform
- Strong automation for the price
Common complaints:
- Analytics less deep than Klaviyo
- SMS pricing in US expensive per message
- Limited outside e-commerce use cases
Often Compared With
- Klaviyo — Klaviyo has deeper analytics and segmentation at higher cost; Omnisend is the more accessible alternative for SMB e-commerce with comparable core automation
- Drip — Drip focuses on behavioral segmentation for e-commerce; Omnisend has stronger native SMS integration for coordinated multi-channel campaigns
- Moosend — Moosend is more general-purpose and affordable; Omnisend is purpose-built for e-commerce with deeper commerce platform integrations
