Fivetran is the leading managed ELT (Extract, Load, Transform) platform. It provides pre-built, fully maintained connectors to hundreds of data sources — including Salesforce, HubSpot, NetSuite, and ad platforms — automating the extraction and loading of data into your warehouse without engineering maintenance.
Product Overview
Fivetran's value proposition is zero maintenance: its connectors adapt automatically when APIs change, handle schema migrations, and ensure data is always up to date. For RevOps teams, Fivetran typically pipelines CRM, marketing, finance, and product data into Snowflake or BigQuery, where dbt transforms it for analytics.
Key Features
- 500+ Pre-built Connectors: Managed connectors for SaaS apps, databases, event streams, and file sources.
- Auto Schema Management: Automatically detects and applies schema changes without breaking pipelines.
- Incremental Syncs: Efficient incremental data loads — only new or changed records are synced.
- Data Blocking: Block sensitive columns (PII) from syncing to the warehouse at the connector level.
- Fivetran Transformations: Run dbt models directly in Fivetran after each sync for a fully managed ELT pipeline.
Best For
Data and RevOps teams that want to automate data ingestion from SaaS tools into a cloud warehouse without building and maintaining custom ETL pipelines.
Pricing
Monthly active rows (MAR) based pricing. Free tier available; paid plans from $1/MAR at lower volumes. Enterprise custom.
Key Integrations
Snowflake, BigQuery, Redshift, Databricks, Salesforce, HubSpot, NetSuite, dbt
Pros
- Most reliable managed connectors
- Zero maintenance overhead
- Auto schema handling
- Deep SaaS coverage
Cons
- Can be expensive at high data volumes
- MAR pricing model is hard to predict
- Some connectors lag on API updates
