D&B Hoovers is a sales intelligence platform powered by Dun & Bradstreet's proprietary data — covering 420M+ business entities, company financial data, corporate hierarchies, and intent signals. It is designed for enterprise sales teams that need deep firmographic data, including private company financials and global corporate structures, as a foundation for account-based prospecting.
Product Overview
D&B Hoovers' primary advantage over competitors like ZoomInfo or Apollo is the depth and breadth of its Dun & Bradstreet company data: financial performance indicators for private companies, multi-level corporate hierarchies showing parent-subsidiary relationships, industry classifications, and credit risk signals. This makes it particularly valuable for enterprise sales teams targeting large, complex organisations where understanding corporate structure and financial health matters for deal qualification. The platform also includes contact data with email and direct dial, buying intent signals from anonymous web research, and list-building tools for building TAM and territory models. Its CRM integrations push prospecting data directly into Salesforce and Microsoft Dynamics for seamless workflow.
Key Features
- D&B Company Data: 420M+ company records with financial indicators, corporate hierarchies, industry classifications, and risk signals — including private companies.
- Contact Database: Verified contact profiles with email, direct dial, and LinkedIn — searchable by title, function, seniority, and location.
- Corporate Family Trees: Multi-level parent-subsidiary hierarchy data for navigating complex enterprise account structures.
- Intent Signals: Anonymous research behaviour indicating companies actively evaluating solutions in your category.
- List Builder & CRM Export: Build targeted prospect lists using ICP filters and export directly to Salesforce, Dynamics, or CSV.
Best For
Enterprise sales teams targeting large or global organisations where understanding corporate structure, private company financials, and subsidiary relationships is critical for account qualification.
Pricing
Custom enterprise pricing based on seats and data volume. Contact for quote.
Key Integrations
Salesforce, Microsoft Dynamics, HubSpot, Oracle CRM, Marketo, Eloqua, Outreach, Salesloft, SAP CRM, LinkedIn Sales Navigator
Pros
- Unmatched private company financial data and corporate hierarchy depth
- 420M+ company coverage — broadest global company database available
- Corporate family tree data is unique for enterprise account planning
- Intent signals add timing layer to account prioritisation
Cons
- Contact data accuracy and freshness is often cited as weaker than ZoomInfo or Apollo
- UI is less modern and intuitive than newer-generation sales intelligence tools
- Premium enterprise pricing — not competitive for SMB or mid-market teams
RevOps Jobs-to-Be-Done
- Comprehensive Company and Contact Database for Enterprise Sales — Access detailed company profiles — ownership structure, subsidiary relationships, financial data, industry codes, and key contacts — for enterprise account planning and territory management. KPI: Account research time reduced 60% with pre-built company intelligence vs. manual web research
- Corporate Family Tree Mapping for Whitespace Analysis — Map parent-subsidiary relationships across large enterprise accounts to identify whitespace opportunities — divisions or subsidiaries that haven't purchased your product but are within the same corporate family. KPI: Enterprise AEs identify 30–50% more expansion opportunities within existing accounts
- Market Segmentation and Territory Planning — Use D&B Hoovers' firmographic filters to build segmented target account lists by industry SIC/NAICS code, revenue range, employee count, and geography for territory carving and quota planning. KPI: Territory design time reduced from weeks to days with pre-built firmographic segmentation
How It Fits Your Stack
Primary system of record: Salesforce — D&B Hoovers integrates natively for account enrichment; also Dynamics
Key integrations: Salesforce, Microsoft Dynamics, HubSpot, SAP
Data flows: D&B Hoovers database → account data enriched into CRM → contacts exported for prospecting → corporate family relationships mapped in account hierarchy
Security & Compliance
- SSO / SAML: SAML 2.0
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: SOC 2 Type II, GDPR
- Data residency: US
Implementation & Ownership
- Time to first value: 1–2 weeks — CRM integration, data mapping, team access provisioning
- Implementation complexity: Medium
- Typical owners: Sales Operations, Revenue Operations, Enterprise Account Manager
D&B (Dun & Bradstreet) is strongest for US company data and corporate family trees; ZoomInfo has surpassed it for contact-level data; best for teams prioritizing account hierarchy intelligence over contact discovery
Proof & Buyer Signals
Ratings: G2: 3.9/5 (500+ reviews); Capterra: 3.9/5 (400+ reviews)
What buyers praise:
- Best corporate family tree data
- Broad company coverage
- Financial data depth
Common complaints:
- Contact data quality lags behind ZoomInfo
- UI dated and slow
- Pricing higher than newer alternatives
Often Compared With
- ZoomInfo — ZoomInfo has better contact data and intent signals; D&B Hoovers leads on corporate hierarchy, financial data, and company relationship mapping
- Apollo.io — Apollo.io offers contact data plus sequences at lower cost; D&B Hoovers is the choice when company financial and ownership data is the primary requirement
- Cognism — Cognism focuses on GDPR-compliant contact data for EMEA; D&B Hoovers is the authority on US corporate hierarchies and business credit data
