TechTarget Priority Engine is a B2B purchase intent data platform that identifies active technology buyers researching solutions on TechTarget's network of IT content sites. Sales and marketing teams use it to prioritize accounts showing active buying behavior and engage them with relevant content.
Product Overview
TechTarget's intent data is derived from first-party research behavior on its own network of 150+ technology content sites, covering millions of technology buyers. Priority Engine surfaces accounts and contacts within those accounts who are actively consuming content related to your technology category — providing a qualified, context-rich lead source for SDRs and demand generation teams.
Key Features
- Active Buyer Identification: Identifies companies with active purchase research activity on TechTarget's network of IT content sites.
- Contact-Level Intent: Shows which specific contacts within target accounts are consuming relevant content.
- Content Engagement Data: Details the specific topics, vendors, and content types each account is researching.
- Salesforce Integration: Pushes priority account and contact data directly into Salesforce for SDR outreach.
- Campaign Targeting: Enables programmatic ad targeting to active buyers on TechTarget's editorial network.
Best For
Enterprise B2B technology vendors whose buyers research solutions on IT content sites and want high-intent, account-level intelligence to prioritize outbound efforts.
Pricing
Custom pricing based on target category and market. Contact TechTarget for a quote.
Key Integrations
Salesforce, HubSpot, Marketo, Eloqua, 6sense, Demandbase, LinkedIn
Pros
- First-party intent data from actual research behavior on owned content properties
- Contact-level intent data is more actionable than account-level only
- Strong in IT and enterprise technology buying categories
Cons
- Coverage is limited to accounts actively researching on TechTarget's network
- Less relevant for B2B companies outside enterprise technology markets
