Storylane is an interactive product demo platform that lets marketing and sales teams capture their product once and publish clickable, guided demos across the website, campaigns and live sales calls. It is the only platform in the category that supports all three demo types — screenshot, video and full HTML capture — in a single product.
Product Overview
For a RevOps team, Storylane sits between the website and the CRM: demos become a top-of-funnel conversion surface and a source of engagement data on who explored what. Demos are built with a Chrome extension, personalised per account or campaign, and embedded on landing pages or shared as links. Its RepX layer adds conversational AI sales agents that demo, qualify and convert website visitors, turning a passive demo into a self-serve discovery conversation. Engagement and lead-capture data flows to marketing automation and CRM, so demo interaction can be scored and routed like any other intent signal.
RevOps Jobs-to-Be-Done
- Self-serve product exploration on the website — Embed an interactive demo on the pricing or product page so buyers can explore before booking a call. KPI: Higher demo-to-opportunity conversion and fewer unqualified discovery calls.
- Personalised demos for target accounts — Clone a base demo and tailor branding and data per account for ABM campaigns and outbound. KPI: Account-specific demo engagement becomes a measurable buying signal.
- Leave-behind demos after sales calls — Send a guided demo the buying committee can replay, so champions can sell internally without a second call. KPI: Shorter cycles on multi-stakeholder deals.
Key Features
- Three demo formats: Screenshot, video and full HTML capture in one product — the only platform in the category covering all three.
- RepX AI sales agents: Conversational agents that demo, ask discovery questions, qualify and convert website visitors in real time.
- Demo Hubs: Collections of demos grouped for a campaign, persona or account, shared as a single link.
- Personalisation: Clone and tailor a base demo per account or campaign without re-capturing the product.
- Lead capture and analytics: Capture leads inside the demo and track step-level engagement to see where interest drops off.
- AI content assistant and voiceovers: AI-generated demo copy and voiceover, included from the free plan.
How It Fits Your Stack
Primary system of record: CRM-agnostic — engagement and lead data pushed to CRM and marketing automation
Key integrations: Salesforce, HubSpot, Marketo, Slack, Chrome extension
Data flows: The product is captured via a Chrome extension and edited in Storylane. Demos are embedded or shared as links; viewer engagement and captured leads flow out to CRM and marketing automation for scoring and routing.
Implementation & Ownership
- Time to first value: Hours — the free plan publishes a first demo the same day
- Implementation complexity: Low
- Typical owners: Product Marketing, Demand Gen, Sales Engineering
Capture is self-serve and needs no engineering. The real effort is editorial: deciding which workflows make a compelling demo and keeping demos current as the product changes.
Pricing & Contracts
- Pricing model: Freemium, per seat
- Indicative range: Free plan (1 seat, 1 published demo); paid plans from roughly $40/seat/month; enterprise custom
- Free tier: Yes
- Common add-ons: RepX Chat is licensed separately from the Demo Suite
Who It's Best For
PLG and marketing-led B2B software companies that want product exploration on the website, plus sales teams who need personalised leave-behind demos.
Good fit if:
- You want a genuinely free starting point before committing budget
- Marketing and sales both need demos, from one platform
- Your product demos well in HTML and you want interactive rather than video
- Demo engagement should feed lead scoring and routing
Probably not ideal if:
- You need a full cloned application environment for complex live demos — Reprise or Demostack fit better
- Your product cannot be captured meaningfully without live customer data
Pros
- Only platform in the category supporting screenshot, video and HTML demo types together
- Genuine free tier makes evaluation risk-free
- AI agents turn a static demo into a qualifying conversation
- Transparent, published pricing — unusual in this category
Cons
- RepX is priced separately, so the all-in cost is higher than the demo plan suggests
- Free plan allows only one published demo at a time
- Less suited to heavily data-dependent enterprise demo environments
Often Compared With
- Navattic — Choose Navattic for deeper HTML cloning and enterprise customisation; choose Storylane for format flexibility and transparent pricing.
- Arcade — Choose Arcade for fast, visually polished AI-produced videos and demos; choose Storylane when you need HTML interactivity and lead capture.
- Supademo — Choose Supademo for the cheapest per-creator entry point; choose Storylane for a broader demo suite and enterprise features.
Frequently Asked Questions
What is Storylane used for?
Storylane is an interactive product demo platform that lets marketing and sales teams capture their product once and publish clickable, guided demos across the website, campaigns and live sales calls. It is the only platform in the category that supports all three demo types — screenshot, video and
How much does Storylane cost?
Storylane pricing: Free plan (1 seat, 1 published demo); paid plans from roughly $40/seat/month; enterprise custom A free tier is available.
What does Storylane integrate with?
Storylane integrates with Salesforce, HubSpot, Marketo, Slack, Chrome extension.
Who is Storylane best for?
PLG and marketing-led B2B software companies that want product exploration on the website, plus sales teams who need personalised leave-behind demos.
What are the best Storylane alternatives?
The tools most often compared with Storylane are Navattic, Arcade, Supademo.
