Arcade turns a browser or desktop capture into polished interactive demos and on-brand AI videos in minutes. It sits at the fast, design-led end of the demo automation category, aimed at product marketing and growth teams who need volume and visual quality more than cloned enterprise environments.
Product Overview
Arcade's bet is production speed. Capture from a browser extension, desktop app or Figma plugin, and the platform generates a polished demo or an on-brand video without a video team. Agents power workflows around the demo, and personalisation tailors storytelling at scale across campaigns and accounts. For RevOps, it is the lowest-friction way to get product experience into the funnel — landing pages, lifecycle email, onboarding and in-app education — with engagement analytics to show what buyers actually watched.
RevOps Jobs-to-Be-Done
- High-volume campaign and launch content — Product marketing produces demo videos and interactive tours for every launch without a video team. KPI: Demo content ships at campaign speed instead of quarterly.
- Interactive demos on the website — Embed clickable product walkthroughs on landing and feature pages. KPI: Visitors understand the product before they reach the form.
- Onboarding and adoption content — Customer success reuses the same captures for in-product education and adoption guides. KPI: Shorter time-to-value and fewer basic support tickets.
Key Features
- AI Videos: Generates on-brand product videos from a capture in minutes, no video editing required.
- Interactive demos: Clickable, guided product walkthroughs designed to look polished by default.
- Agents: AI agents that power workflows around demo creation and delivery.
- Personalisation: Tailor demo storytelling per audience or account at scale.
- Capture tools: Browser extension, desktop app for multi-app capture, and a Figma plugin to turn designs into demos.
How It Fits Your Stack
Primary system of record: CRM-agnostic — a content and engagement layer rather than a system of record
Key integrations: HubSpot, Salesforce, Slack, Figma, Chrome extension
Data flows: Product is captured from browser, desktop or Figma. Demos and videos are embedded or shared, and viewer engagement is reported back for campaign measurement.
Security & Compliance
- SSO / SAML: Yes — SSO on higher plans
- Certifications: SOC 2 Type II
Implementation & Ownership
- Time to first value: Minutes to a first demo; hours to a polished library
- Implementation complexity: Low
- Typical owners: Product Marketing, Growth Marketing, Sales Engineering
The fastest tool in the category to get value from. The constraint is design discipline, not setup.
Pricing & Contracts
- Pricing model: Freemium, per seat
- Indicative range: Free plan; paid plans from roughly $42/seat/month; enterprise custom
- Free tier: Yes
Who It's Best For
Early- and growth-stage PLG software companies where product marketing needs to ship polished demo content frequently and without a video team.
Good fit if:
- You need volume and visual polish more than cloned environments
- Design quality of demo content matters to the brand
- Figma designs need to become demos before the feature ships
- A free tier is important for getting started
Probably not ideal if:
- You need a live, data-injected demo environment for enterprise sales calls
- Sales, not marketing, owns demo strategy
Pros
- Fastest path from capture to a polished, on-brand demo in the category
- AI video generation removes the dependency on a video team
- SOC 2 Type II and SSO available
- Free tier plus transparent per-seat pricing
Cons
- Not built for cloned application environments or live data injection
- Marketing-weighted — less presales and sales-cycle tooling than Walnut or Consensus
- Polish depends on the quality of the original capture
Often Compared With
- Supademo — Choose Supademo for agentic demos and the lowest per-creator price; choose Arcade for stronger video output and design polish.
- Storylane — Choose Storylane for HTML interactivity and a broader demo suite; choose Arcade for speed and visual quality.
- HowdyGo — Choose HowdyGo for embedded website demos with sandbox environments; choose Arcade for polished video and campaign content.
Frequently Asked Questions
What is Arcade used for?
Arcade turns a browser or desktop capture into polished interactive demos and on-brand AI videos in minutes. It sits at the fast, design-led end of the demo automation category, aimed at product marketing and growth teams who need volume and visual quality more than cloned enterprise environments.
How much does Arcade cost?
Arcade pricing: Free plan; paid plans from roughly $42/seat/month; enterprise custom A free tier is available.
What does Arcade integrate with?
Arcade integrates with HubSpot, Salesforce, Slack, Figma, Chrome extension.
Is Arcade SOC 2 compliant?
Arcade holds: SOC 2 Type II.
Who is Arcade best for?
Early- and growth-stage PLG software companies where product marketing needs to ship polished demo content frequently and without a video team.
What are the best Arcade alternatives?
The tools most often compared with Arcade are Supademo, Storylane, HowdyGo.
