Navattic is an interactive product demo platform built around full HTML capture, letting marketing and product teams clone their application and publish self-guided demos without engineering. Navattic Agents add AI that guides and qualifies prospects inside the demo — answering questions, demonstrating key workflows and surfacing content in real time.
Product Overview
Navattic is the enterprise-leaning end of the interactive demo category: it clones the real HTML of an application, which gives higher fidelity and deeper customisation than screenshot-based tools, at the cost of more setup. For RevOps, the value is a modern self-serve buying experience that produces structured engagement data — which accounts opened which demo, how far they got, where they stalled — feeding lead scoring and sales prioritisation. Demos live on the website, in campaigns, in outbound sequences and as post-call leave-behinds, and the agent layer converts passive viewing into qualification.
RevOps Jobs-to-Be-Done
- Modern self-serve buying experience — Let prospects explore the product on their own schedule instead of gating everything behind a sales call. KPI: More qualified inbound and fewer wasted discovery calls.
- Product launch and campaign demos — Marketing and product teams publish interactive demos for launches, target accounts and website visitors. KPI: Launch pages convert on product understanding rather than copy alone.
- Demo-based qualification — Navattic Agents answer buyer questions inside the demo and qualify in real time. KPI: Qualification starts before the first human conversation.
Key Features
- Full HTML cloning: Captures the real application rather than screenshots, giving high-fidelity, deeply customisable demos.
- Navattic Agents: AI agents that guide prospects, answer product questions, demo workflows and surface content live inside the demo.
- Copilot demo building: AI-assisted demo construction with custom context, available from the free tier.
- Launchpad and demo centres: Group demos into a browsable hub for launches, personas or accounts.
- Engagement analytics: Step-level tracking of who explored what, exported to CRM and marketing automation.
How It Fits Your Stack
Primary system of record: CRM-agnostic — demo engagement pushed into CRM and MAP
Key integrations: Salesforce, HubSpot, Marketo, Slack, Segment
Data flows: The app is cloned to HTML and edited no-code. Published demos capture viewer identity and step-level engagement, which flows to CRM/MAP so demo interaction can drive scoring, routing and sales alerts.
Security & Compliance
- SSO / SAML: Yes — SSO on enterprise plans
Implementation & Ownership
- Time to first value: Days — one free HTML demo can be built immediately; a polished library takes longer
- Implementation complexity: Low–Medium
- Typical owners: Product Marketing, Demand Gen, Sales Engineering
HTML cloning gives better fidelity than screenshot tools but needs more care when the underlying app changes; budget for demo maintenance.
Pricing & Contracts
- Pricing model: Freemium, then quoted
- Indicative range: Free for one HTML or media demo; paid and enterprise plans quoted — contact sales
- Free tier: Yes
Who It's Best For
Growth- and scale-stage B2B software companies that want high-fidelity self-serve demos as a core part of the buying experience, with the budget for an enterprise-grade tool.
Good fit if:
- Fidelity matters — screenshot demos would undersell the product
- Marketing owns demo strategy and needs deep customisation
- Demo engagement should be a first-class signal in lead scoring
- You want AI qualification inside the demo, not just after it
Probably not ideal if:
- You need published, predictable pricing to budget against
- A lightweight screenshot demo would do the job at a fraction of the cost
Pros
- Full HTML cloning gives the highest fidelity in the no-code tier of the category
- AI agents qualify inside the demo rather than after it
- Free tier allows a genuine trial before commitment
- Strong analytics for feeding demo engagement into scoring
Cons
- Pricing above the free tier is not published — evaluation requires a sales conversation
- HTML clones need maintenance as the underlying product changes
- Heavier setup than screenshot-based alternatives
Often Compared With
- Storylane — Choose Storylane for transparent pricing and three demo formats; choose Navattic for deeper HTML cloning and customisation.
- Reprise — Choose Reprise for full application clones and complex live enterprise demos; choose Navattic for no-code marketing-led demos.
- Walnut — Choose Walnut when sales owns demo personalisation and deal rooms; choose Navattic when marketing owns the self-serve funnel.
Frequently Asked Questions
What is Navattic used for?
Navattic is an interactive product demo platform built around full HTML capture, letting marketing and product teams clone their application and publish self-guided demos without engineering. Navattic Agents add AI that guides and qualifies prospects inside the demo — answering questions, demonstrat
How much does Navattic cost?
Navattic pricing: Free for one HTML or media demo; paid and enterprise plans quoted — contact sales A free tier is available.
What does Navattic integrate with?
Navattic integrates with Salesforce, HubSpot, Marketo, Slack, Segment.
Who is Navattic best for?
Growth- and scale-stage B2B software companies that want high-fidelity self-serve demos as a core part of the buying experience, with the budget for an enterprise-grade tool.
What are the best Navattic alternatives?
The tools most often compared with Navattic are Storylane, Reprise, Walnut.
