Microsoft Power BI

Business analytics in the Microsoft ecosystem.

Business Intelligence Function: Data & Analytics Function: RevOps

Looker

Data-first BI platform with a governed semantic layer.

Business Intelligence Web Analytics Layer: Revenue Intelligence & Analytics

Tableau

The world's leading analytics and data visualisation platform.

Business Intelligence Function: Data & Analytics Function: RevOps

LeadIQ

Prospect smarter with AI-powered contact data and personalisation.

Lead Generation Data Enrichment Layer: Sales Engagement & Dialers

Hunter.io

Find and verify professional email addresses in seconds.

Lead Generation Data Enrichment Email Validation

Cognism

GDPR-compliant B2B data for European sales teams.

Data Enrichment Lead Generation Layer: Sales Engagement & Dialers

Lusha

B2B contact intelligence for individual sellers and teams.

Data Enrichment Lead Generation Layer: Sales Engagement & Dialers

Clearbit

Real-time B2B data enrichment, now part of HubSpot.

Data Enrichment Lead Generation Layer: Sales Engagement & Dialers

ZoomInfo

The go-to-market intelligence platform for B2B revenue teams.

Data Enrichment Lead Generation Layer: Sales Engagement & Dialers

People.ai

AI platform that automates CRM data capture and reveals revenue insights.

Revenue Intelligence Function: Sales Ops Function: RevOps

Clari

Revenue platform for pipeline management and forecasting.

Revenue Intelligence Forecasting & Pipeline Function: GTM Leadership

Chorus by ZoomInfo

Conversation intelligence embedded in the ZoomInfo platform.

Revenue Intelligence Function: Sales Ops Function: RevOps

Gong

Revenue intelligence platform powered by customer interactions.

Revenue Intelligence Forecasting & Pipeline Sales Analytics

Klaviyo

The e-commerce marketing platform built on your own data.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

Mailchimp

Email marketing and automation for everyone.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

ActiveCampaign

Marketing automation and CRM for growth-focused businesses.

Marketing Automation Customer Relationship Management Layer: Marketing Automation & Journeys

Adobe Marketo Engage

Enterprise marketing automation for B2B demand generation.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

Instantly

Scale cold email with unlimited sending accounts.

Sales Engagement Lead Generation Motion: Sales-led

Lemlist

Personalised cold outreach that actually gets replies.

Sales Engagement Lead Generation Motion: Sales-led

Reply.io

AI-powered sales engagement for outbound-first teams.

Sales Engagement Lead Generation Motion: Sales-led

Salesloft

Revenue orchestration platform for the full sales lifecycle.

Sales Engagement Revenue Intelligence Forecasting & Pipeline

Outreach

The leading sales execution platform for enterprise revenue teams.

Sales Engagement Revenue Intelligence Sales Analytics

Attio

A flexible, data-driven CRM built for modern GTM teams.

Customer Relationship Management Function: Sales Ops Layer: CRM & Core System of Record

Microsoft Dynamics 365 Sales

Enterprise CRM deeply integrated with the Microsoft ecosystem.

Customer Relationship Management Forecasting & Pipeline Layer: Revenue Intelligence & Analytics