Nektar is a revenue intelligence platform that automatically captures buyer contacts and activity from rep emails and calendars, then fills the gaps in Salesforce — ensuring CRM records reflect the full picture of who's involved in deals.
Product Overview
The core problem Nektar solves is contact and activity coverage in CRM. Most sales teams have CRM records that show only a fraction of the contacts involved in a deal — because reps don't manually add every email participant. Nektar monitors email and calendar traffic in the background, identifies new contacts at target accounts, maps their involvement in deals, and adds them to Salesforce automatically. This creates a more accurate picture of the buying committee and engagement depth for every opportunity.
RevOps Jobs-to-Be-Done
- Automatic contact capture — Identify every person a rep emails or meets at target accounts and automatically add them as contacts in Salesforce, linked to the relevant opportunity. KPI: Achieve 90%+ buying committee capture vs. the typical 40% when reps add contacts manually
- Activity timeline completion — Log all email and meeting activity to Salesforce automatically — so opportunity timelines reflect actual engagement, not just manually logged calls. KPI: Improve CRM data accuracy for forecasting and deal review by capturing all touchpoints
- Stakeholder mapping for deal reviews — Surface which stakeholders are engaged in active opportunities and which influencers have gone dark — without relying on reps to manually update. KPI: Improve win rates by ensuring managers have a complete stakeholder map for key deals
Key Features
- Email & Calendar Capture: Monitors Gmail and Outlook traffic to identify buying committee contacts and activity — no rep input required.
- Auto Contact Creation: Creates Salesforce contacts automatically for every person involved in active opportunities.
- Activity Logging: Logs emails and meetings as Salesforce activities against the relevant opportunity and contacts.
- Stakeholder Engagement Scoring: Scores engagement depth of each buying committee member based on response rates and recency.
- Deal Coverage Reports: Reports showing multi-threading coverage across opportunities — flags single-threaded deals at risk.
How It Fits Your Stack
Primary system of record: Salesforce
Key integrations: Salesforce, Gmail, Outlook, Gong, Outreach
Data flows: Rep email/calendar → Nektar contact and activity extraction → Salesforce auto-update → deal review intelligence.
Implementation & Ownership
- Time to first value: 1–2 weeks
- Implementation complexity: Low — email integration is the main configuration step
- Typical owners: RevOps, Sales Ops, VP Sales
Pricing & Contracts
- Pricing model: Annual contract
- Indicative range: Contact for pricing
- Free tier: No
Who It's Best For
B2B sales teams with complex deals involving multiple stakeholders, where CRM contact coverage is typically poor because reps don't manually add everyone they interact with.
Good fit if:
- Enterprise sales with complex buying committees
- RevOps teams that want to improve CRM data quality automatically
- Companies running multi-threading strategies that need to measure stakeholder engagement
Probably not ideal if:
- Transactional sales with single-contact deals
- Teams with complete CRM activity logging through other tools
Proof & Buyer Signals
Ratings: 4.5/5 on TrustRadius and G2
What buyers praise:
- Contact capture completeness improves dramatically
- Managers can see deal coverage issues they couldn't see before
- No rep action required — truly automatic
Common complaints:
- Requires email integration which some teams have privacy concerns about
- Salesforce-centric — limited value without Salesforce
Pros
- Solves a real CRM quality problem that costs forecast accuracy
- Automatic — no rep behavior change required
- Multi-threading visibility is genuinely novel for deal reviews
Cons
- Email monitoring requires rep consent and privacy consideration
- Primarily valuable for complex sales with multi-stakeholder deals
