Metabase is an open-source business intelligence tool designed for simplicity. Non-technical users can ask questions of their data using a visual query builder, while analysts can write SQL for more complex analysis. It is the go-to BI tool for startups and SaaS companies that want fast time-to-value.
Product Overview
Metabase's question-and-dashboard model is deliberately simple: users ask questions (queries) and pin them to dashboards. Its model layer allows data teams to define curated data views that business users can safely explore. The open-source version is free and self-hosted; the cloud version adds managed infrastructure and enterprise features.
Key Features
- Visual Query Builder: Point-and-click query building for non-technical users — no SQL required.
- SQL Editor: Full SQL support for analysts who need complete control over queries.
- Models: Curated, pre-defined data views that business users can safely explore.
- Automated Dashboards: X-ray feature auto-generates dashboards from any table or question.
- Subscriptions & Alerts: Schedule dashboard deliveries by email and Slack, or alert on metric thresholds.
Best For
Startups, SaaS teams, and engineering-led companies that want an easy-to-adopt BI tool with a free self-hosted option and fast time-to-value.
Pricing
Open source: free (self-hosted). Cloud Starter at $500/month; Pro at $500/month+; Enterprise custom.
Key Integrations
PostgreSQL, MySQL, Snowflake, BigQuery, Redshift, MongoDB, Salesforce
Pros
- Free open-source version
- Very easy for non-technical users
- Fast setup
- Active community
Cons
- Less powerful than Tableau or Looker for complex analysis
- Limited customisation
- Scaling requires engineering resources
