MarketBetter provides marketing mix modeling (MMM) and multi-touch attribution solutions that help brands understand the true impact of their media spend. By combining econometric modeling with digital attribution, MarketBetter gives marketers a unified view of channel performance.
Product Overview
MarketBetter's platform ingests spend, impression, and revenue data across all paid and organic channels to build statistical models that quantify the contribution of each marketing touchpoint to business outcomes. Unlike last-click attribution, MMM accounts for offline channels, seasonality, and competitive factors to deliver accurate ROI measurement.
Key Features
- Marketing Mix Modeling: Econometric models quantify the incremental contribution of each channel to revenue, accounting for external factors.
- Scenario Planning: Budget optimization simulator shows projected revenue outcomes for different spend allocations.
- Cross-Channel Attribution: Unified attribution across paid search, social, TV, radio, OOH, and organic channels.
- Automated Data Ingestion: Connects to ad platforms, CRMs, and revenue systems to pull data automatically for continuous model updates.
- Executive Dashboards: Pre-built reporting views for CMO and CFO audiences showing marketing ROI and payback periods.
Best For
Marketing teams at mid-market and enterprise companies that invest heavily in multi-channel paid media and need to justify and optimize budgets.
Pricing
Custom pricing based on data volume and modeling complexity. Contact for a demo and quote.
Key Integrations
Google Ads, Meta Ads, LinkedIn Ads, Salesforce, Google Analytics, Snowflake, BigQuery
Pros
- Accounts for offline and brand channels that digital attribution tools miss
- Scenario planning helps optimize budget allocation before committing spend
- Suitable for brands with significant TV or traditional media investment
Cons
- Requires 1–2 years of historical data for reliable models
- Model refresh cycles mean insights can lag real-time campaign changes
RevOps Jobs-to-Be-Done
- B2B Marketing Attribution and Reporting — Track marketing touchpoints across the B2B buying journey and attribute pipeline and revenue to specific campaigns and channels. KPI: Demonstrate marketing contribution to pipeline with channel-level accuracy for budget justification
- HubSpot Attribution Enhancement — Extend HubSpot's native attribution capabilities with additional models and reporting depth for marketing teams on HubSpot. KPI: Access W-shaped and custom attribution models unavailable in HubSpot native reporting
- Marketing ROI Dashboards — Build executive-ready marketing ROI dashboards that connect spend to pipeline and revenue for board-level reporting. KPI: Replace manual monthly reporting with automated revenue attribution dashboards updated daily
How It Fits Your Stack
Primary system of record: HubSpot CRM (primary) and Salesforce
Key integrations: HubSpot, Salesforce, Google Ads, Facebook Ads, LinkedIn Ads
Data flows: Marketing campaign data synced from ad platforms; touchpoints tracked in CRM; attribution models applied; dashboards surface channel performance against pipeline
Security & Compliance
- SSO / SAML: Google SSO
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: SOC 2 Type II
- Data residency: US
Implementation & Ownership
- Time to first value: 2–3 weeks
- Implementation complexity: Low to medium — HubSpot-native deployment
- Typical owners: Marketing Operations Manager, Demand Generation Director
Purpose-built for HubSpot marketing teams needing attribution depth beyond HubSpot native reporting
Proof & Buyer Signals
Ratings: G2: 4.3/5 (20+ reviews)
What buyers praise:
- Extends HubSpot attribution significantly
- Good for B2B pipeline attribution
- Responsive support team
Common complaints:
- Smaller vendor with limited public review base
- Most value is HubSpot-specific
Often Compared With
- Full Circle Insights — Full Circle Insights is the Salesforce-native equivalent; Marketbetter focuses on HubSpot-first organizations needing attribution depth
- Northbeam — Northbeam handles digital ad attribution with ML; Marketbetter focuses on B2B pipeline attribution connected to CRM revenue data
- Rockerbox — Rockerbox is more enterprise-focused; Marketbetter is purpose-built for HubSpot marketing teams at the mid-market level
