Jira is Atlassian's flagship project management and issue tracking platform — the industry standard for agile software development teams and the most widely deployed project management tool in technology companies globally. For RevOps teams, Jira is often the system that houses engineering requests, integration projects, and cross-functional implementations that require coordination with technical teams.
Product Overview
Jira's dominance in software teams means RevOps often needs to work within it rather than alongside it: when a RevOps project requires engineering support — a CRM integration, a marketing automation build, a data pipeline — the work lives in Jira boards, not in the RevOps tool of choice. Jira Software supports scrum and kanban boards, sprint planning, backlog grooming, and release tracking — the full agile workflow. Jira Service Management (formerly Jira Service Desk) extends Jira into ITSM and internal service request workflows, enabling RevOps teams to run structured intake processes for systems changes and tool requests. Jira's deep integration with Confluence (documentation), Bitbucket (code), and the broader Atlassian ecosystem makes it the natural home for technology organisations that run their entire operations on Atlassian.
Key Features
- Scrum & Kanban Boards: Industry-standard agile boards with sprint planning, backlog management, velocity tracking, and burndown charts.
- Custom Issue Types & Workflows: Define custom issue types (epics, stories, bugs, tasks) with configurable workflows and field schemas per project.
- Jira Service Management: ITSM and internal request portal — run structured intake queues for IT, RevOps, and operations service requests.
- Advanced Roadmaps: Cross-project timeline planning — view dependencies, milestones, and team capacity across multiple Jira projects.
- Atlassian Ecosystem: Deep native integration with Confluence, Bitbucket, Trello, and 3,000+ Marketplace apps — the backbone of Atlassian-stack organisations.
Best For
Technology organisations where RevOps needs to coordinate with engineering and product teams — and teams already embedded in the Atlassian ecosystem that benefit from Jira's deep integrations with Confluence and dev tooling.
Pricing
Free (up to 10 users). Standard: $8.15/user/month. Premium: $16/user/month. Enterprise: custom.
Key Integrations
Confluence, Bitbucket, Slack, GitHub, Salesforce, Zendesk, PagerDuty, Figma, Notion, Datadog
Pros
- Industry standard for engineering teams — essential if RevOps coordinates with technical teams
- Extremely customisable workflows, issue types, and field schemas
- Jira Service Management enables structured RevOps intake and change management
- Massive Marketplace ecosystem — 3,000+ integrations and plugins
Cons
- Steep learning curve and complex admin — Jira admins are a specialist role
- UI is notoriously difficult for non-technical users
- Pricing and feature gating across tiers is complex compared to modern alternatives
