Hyros is an AI-powered ad tracking and revenue attribution platform designed for high-spend digital advertisers — primarily direct-to-consumer and info-product companies — who need accurate cross-platform attribution after iOS privacy changes degraded native ad platform reporting. It uses first-party tracking and AI to attribute revenue back to specific ads and campaigns.
Product Overview
Hyros was built specifically to address the attribution crisis caused by iOS 14+ privacy changes, which broke the pixel-based tracking that Facebook and Google Ads relied on for conversion reporting. Its first-party tracking approach — using server-side event tracking and AI stitching of user journeys across sessions and devices — produces attribution data that native ad platform attribution can no longer reliably deliver. For high-spend advertisers running $50K+ monthly across multiple platforms, the difference between accurate and inaccurate ROAS data directly determines budget allocation decisions worth tens of thousands of dollars. Hyros' AI attribution analyses full customer journeys — including the organic touchpoints between paid ad exposures — to produce multi-touch attribution that reflects actual purchase paths.
Key Features
- Server-Side Tracking: First-party, server-side conversion tracking that bypasses ad blocker and browser privacy restrictions.
- AI Multi-Touch Attribution: Machine learning attribution model that stitches cross-session and cross-device journeys to accurately credit revenue.
- Cross-Platform Reporting: Unified reporting across Facebook, Google, TikTok, and other ad platforms in one dashboard.
- ROAS Optimisation: True ROAS calculation per ad, ad set, and campaign — enabling accurate budget reallocation based on actual revenue.
- Lead Journey Tracking: Tracks the full path from first ad click through lead, trial, and conversion — including multi-session journeys.
Best For
High-spend direct-to-consumer and B2B advertisers running $50K+ monthly on paid social and search who need accurate multi-platform attribution after iOS privacy changes.
Pricing
Premium pricing based on ad spend — typically $500–2,000+/month. Contact for custom pricing.
Key Integrations
Facebook Ads, Google Ads, TikTok Ads, YouTube Ads, Shopify, ClickFunnels, Kajabi, Salesforce, HubSpot, Zapier
Pros
- First-party server-side tracking delivers attribution accuracy iOS privacy changes destroyed
- Cross-platform ROAS comparison enables better budget allocation across channels
- AI stitching handles the cross-session, cross-device journeys that pixel tracking misses
- Used by the highest-spend direct advertisers as a proof point of accuracy
Cons
- Very high price point — only justifiable for high-volume ad spenders
- Primarily focused on DTC and info-product use cases — less proven for complex B2B attribution
- Implementation requires developer involvement for server-side event setup
RevOps Jobs-to-Be-Done
- Ad Attribution for High-Ticket Sales — Track which ads generate revenue for high-ticket offers, info products, and coaching programs where conversion cycles are long. KPI: Recover 30–40% of ROAS data lost to iOS privacy changes with Hyros' AI-powered attribution tracking
- Multi-Channel Ad ROI Tracking — Connect revenue from CRM or Stripe directly to Facebook, Google, and YouTube ad campaigns for accurate ROAS calculation. KPI: Accurately measure true ad ROAS across all channels, eliminating platform-reported data discrepancies
- Phone Call Attribution — Attribute phone call conversions back to originating ad campaigns using dynamic number insertion and call tracking. KPI: Capture 100% of phone-sourced revenue in attribution models, including offline sales from inbound calls
How It Fits Your Stack
Primary system of record: Payment platforms (Stripe, PayPal) and CRM
Key integrations: Stripe, Shopify, ClickFunnels, Salesforce, Facebook Ads, Google Ads, YouTube Ads, Kajabi
Data flows: Ad click data captured with AI tracking; revenue events from payment/CRM feed attribution engine; revenue attributed back to originating ad at individual user level
Security & Compliance
- SSO / SAML: No
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: GDPR compliant
- Data residency: US
Implementation & Ownership
- Time to first value: 1–2 weeks
- Implementation complexity: Low to medium — tracking script + ad account connections
- Typical owners: Marketing Director, Media Buyer, Growth Marketer
Built specifically for direct response marketers and high-ticket B2C/info business models; less suited for enterprise B2B
Proof & Buyer Signals
Ratings: G2: 4.5/5 (100+ reviews)
What buyers praise:
- Solves iOS attribution loss better than other tools
- Accurate cross-channel ROAS
- Great for high-ticket offer tracking
Common complaints:
- Premium pricing vs simpler attribution tools
- Not designed for enterprise B2B marketing teams
Often Compared With
- Northbeam — Northbeam targets D2C e-commerce brands; Hyros is built for high-ticket coaches, info marketers, and agencies with long-cycle phone sales
- Triple Whale — Triple Whale is purpose-built for Shopify/e-commerce; Hyros handles high-ticket non-ecommerce funnels and offline call conversions
- Rockerbox — Rockerbox serves enterprise marketing teams; Hyros is purpose-built for performance marketers running high-ticket or info product funnels
