HG Insights is the leading technographic intelligence platform for enterprise B2B technology sales. It goes beyond knowing what software a company uses — it estimates IT spend by category, tracks installations at the business unit level, and models technology lifecycle to predict when accounts are likely to purchase or renew.
Product Overview
HG Insights' data comes from combining web crawling, partner data sharing, and proprietary signals to build the most granular picture of enterprise technology deployments available. For major technology vendors, this means knowing not just that Acme Corp uses Salesforce, but that they spend approximately $2M annually on it, have 500 Salesforce seats, and are due for a renewal in 8 months. This depth makes HG Insights particularly valuable for technology companies competing in the Salesforce, Microsoft, SAP, or Oracle ecosystems where understanding the incumbent and contract timing is critical.
RevOps Jobs-to-Be-Done
- Technology renewal timing targeting — Identify accounts where incumbent technology contracts are likely expiring and initiate competitive displacement conversations at the right moment. KPI: Time competitive outreach to contract renewal windows to increase win rates
- IT spend qualification — Qualify accounts by estimated IT spend in your category to focus enterprise sales on accounts with sufficient budget. KPI: Eliminate under-budget accounts before investing in long sales cycles
- Ecosystem-based targeting — Find all companies running a specific technology partner's platform and target with complementary or integration offerings. KPI: Build targeted lists of ecosystem-aligned accounts with purchase intent
Key Features
- Technology Installation Data: Tracks 16,000+ technologies across 30M+ companies globally with installation confirmation data.
- IT Spend Estimation: Proprietary models estimate annual spend by technology category at company and business unit level.
- Technology Lifecycle Modeling: Predicts contract timing and renewal likelihood to surface accounts in their buying window.
- Salesforce Native App: HG for Salesforce brings technographic and spend data directly into account records and list views.
- Account Scoring: Pre-built scoring models combining technographic, spend, and firmographic data for account prioritization.
How It Fits Your Stack
Primary system of record: Salesforce (primary) / HubSpot
Key integrations: Salesforce, HubSpot, Marketo, 6sense, Demandbase
Data flows: HG Insights enriches CRM accounts with technographic and spend data → account scoring in CRM → sales prioritization and ABM list segmentation.
Implementation & Ownership
- Time to first value: 2–4 weeks including Salesforce native app configuration
- Implementation complexity: Medium — enterprise onboarding with dedicated CSM
- Typical owners: Sales Strategy, Marketing Ops, Sales Ops
Pricing & Contracts
- Pricing model: Annual contract
- Indicative range: $30,000–$150,000+/year depending on company size and access
- Free tier: No
Who It's Best For
Enterprise technology companies (vendors with 100+ AEs) that sell into large enterprises and need to prioritize accounts based on IT spend, technology installations, and competitive landscape.
Good fit if:
- Technology vendors competing in the Microsoft, SAP, Salesforce, or Oracle ecosystems
- Companies with complex enterprise sales needing precise account prioritization
- ABM programs targeting accounts by technology stack alignment
Probably not ideal if:
- SMB-focused sales teams without enterprise accounts
- Companies selling to non-technology buyers
Proof & Buyer Signals
Ratings: 4.4/5 on G2
What buyers praise:
- IT spend modeling is unique in the market
- Salesforce integration is well-built
- Account prioritization materially improves pipeline quality
Common complaints:
- Enterprise pricing puts it out of reach for mid-market teams
- Coverage varies by geography
Pros
- IT spend estimation is a unique and high-value signal
- Technology lifecycle modeling helps time competitive outreach
- Deep Salesforce native integration
Cons
- Enterprise pricing only — not accessible for smaller teams
- Best value for technology-sector companies; weaker for other verticals
