Consensus is a demo automation platform built around presales capacity. It combines interactive product demos, AI demo agents and personalised live demos so go-to-market teams can qualify and educate buyers without a sales engineer on every call. It is rated the number one demo platform on G2.
Product Overview
Consensus is the presales-automation end of the category. The core insight is that sales engineers are a scarce resource spent largely on repetitive early-stage demos, so Consensus automates that layer: intelligent demos adapt to what the viewer says they care about, and the engagement data tells sales who in the buying committee watched what. That makes it as much a qualification and buyer-enablement tool as a demo tool. It also supports channel partner onboarding and enablement, which matters for indirect motions, and customer success use for adoption.
RevOps Jobs-to-Be-Done
- Automate repetitive early-stage demos — Send an intelligent demo that adapts to the viewer instead of booking a sales engineer for every first call. KPI: Presales capacity redirected to late-stage, high-value deals.
- Map and engage the buying committee — Demos are shared internally by champions, revealing who else is involved and what they care about. KPI: Multi-threading becomes visible instead of assumed.
- Channel partner enablement — Onboard and enable partners quickly with consistent demo content. KPI: Partner-sourced deals demo as well as direct ones.
Key Features
- Interactive product demos: Self-guided demos that adapt to what the viewer indicates they care about.
- AI demo agents: Agents that handle buyer questions and qualification inside the demo experience.
- Personalised live demos: Supports live, tailored demos alongside automated ones.
- Demolytics and committee mapping: Shows who watched, what they focused on, and how the demo spread inside the account.
- Channel enablement: Onboard and enable channel partners with consistent demo assets.
How It Fits Your Stack
Primary system of record: CRM — demo engagement and committee data written back to opportunities
Key integrations: Salesforce, HubSpot, Outreach, Salesloft, Slack
Data flows: Demos are built centrally and sent by reps or embedded. Viewer identity, engagement and internal sharing are tracked and written back to CRM, so buying-committee data informs deal inspection and forecasting.
Implementation & Ownership
- Time to first value: Weeks — demo library plus rep and partner enablement
- Implementation complexity: Medium
- Typical owners: Presales leadership, Sales Enablement, RevOps, Channel teams
Returns depend on reps actually sending demos instead of defaulting to a live call; treat adoption as the main implementation risk.
Pricing & Contracts
- Pricing model: Quoted, per plan
- Indicative range: Published plans start around $600/month, with higher tiers around $1,250/month; enterprise custom
- Free tier: No
Who It's Best For
Growth- and scale-stage B2B software companies with a presales function under capacity pressure and multi-stakeholder deals, often with a channel motion.
Good fit if:
- Sales engineers are the bottleneck on demo volume
- Deals involve a buying committee you cannot see into
- Channel partners need consistent demo capability
- You want demo engagement as a forecasting input
Probably not ideal if:
- You are marketing-led and only need website demos
- You have no presales function — the capacity problem it solves does not exist
Pros
- Directly targets presales capacity, the real constraint in most demo programmes
- Buying-committee visibility from demo sharing is genuinely hard to get elsewhere
- Strong channel partner enablement
- Highest-rated demo platform on G2, with published starting prices
Cons
- Requires rep behaviour change — sending demos instead of booking calls
- Priced for sales organisations, not individual marketers
- Full pricing above the entry tiers requires a sales conversation
Often Compared With
- Walnut — Choose Walnut for personalised demos plus deal rooms; choose Consensus for presales automation and committee visibility.
- Demoboost — Choose Demoboost for sandbox and live-overlay format breadth; choose Consensus for demo-led qualification at scale.
- Navattic — Choose Navattic when marketing owns self-serve demos; choose Consensus when presales capacity is the constraint.
Frequently Asked Questions
What is Consensus used for?
Consensus is a demo automation platform built around presales capacity. It combines interactive product demos, AI demo agents and personalised live demos so go-to-market teams can qualify and educate buyers without a sales engineer on every call.
How much does Consensus cost?
Consensus pricing: Published plans start around $600/month, with higher tiers around $1,250/month; enterprise custom There is no free tier.
What does Consensus integrate with?
Consensus integrates with Salesforce, HubSpot, Outreach, Salesloft, Slack.
Who is Consensus best for?
Growth- and scale-stage B2B software companies with a presales function under capacity pressure and multi-stakeholder deals, often with a channel motion.
What are the best Consensus alternatives?
The tools most often compared with Consensus are Walnut, Demoboost, Navattic.
