Bombora is the leading B2B intent data provider, operating a data co-op of 5,000+ B2B websites to track when companies are actively consuming content related to specific business topics. Revenue and marketing teams use Bombora's Company Surge data to prioritise accounts showing in-market research behaviour before those prospects reach competitors.
Product Overview
Bombora's core differentiation is the scale and quality of its data co-op: it aggregates content consumption signals from 5,000+ B2B publisher websites — covering 10,000+ business topics — giving it the broadest intent signal coverage in the category. Unlike point-in-time web tracking, Bombora measures sustained increases in research activity over a rolling time window, making its 'surge' signal a more reliable indicator of active buying intent than a single visit. Compared to G2 Buyer Intent or TechTarget Priority Engine, which focus narrowly on in-market buyers at their own platforms, Bombora's signals span the entire B2B web research journey. Bombora Company Surge data integrates natively into major CRM and MAP platforms — enabling sales teams to surface intent signals directly in Salesforce or HubSpot, and marketing teams to trigger ABM audiences in 6sense, Demandbase, or LinkedIn Ads based on real-time intent.
Key Features
- Company Surge Data: Measures sustained increases in topic research activity across 5,000+ B2B sites — identifies companies in active buying cycles, not just one-time visitors.
- 10,000+ Intent Topics: Pre-built topic taxonomy covering 10,000+ B2B topics — map topics to your product categories and competitor names for targeted intent monitoring.
- CRM & MAP Integration: Native connectors to Salesforce, HubSpot, Marketo, and Eloqua — surface intent signals directly in existing workflows without data extraction.
- Audience Activation: Push intent-qualified audiences to 6sense, Demandbase, LinkedIn Ads, and programmatic DSPs — activate intent data across paid and ABM channels.
- Buyer Level Intent (BLI): Individual-level intent signals identifying specific contacts at surging accounts — add contact-level precision to account-level intent data.
Best For
B2B revenue and marketing teams running account-based programmes that need broad, co-op-based intent signals to identify and prioritise accounts in active buying cycles — particularly those targeting enterprise or mid-market accounts with long sales cycles.
Pricing
Custom pricing based on segment size and topic coverage. Typically starts at $20,000+/year. Contact for demo.
Key Integrations
Salesforce, HubSpot, Marketo, Eloqua, 6sense, Demandbase, LinkedIn Ads, ZoomInfo, Salesloft, Outreach
Pros
- Broadest intent signal coverage — 5,000+ B2B publisher co-op is unmatched in the category
- Sustained surge methodology filters noise better than single-visit tracking
- Native CRM and MAP integrations reduce time to actioning intent signals
- Buyer-level intent adds contact precision to account-level signals
Cons
- Premium pricing makes it cost-prohibitive for smaller sales teams without large ABM budgets
- Intent signals are probabilistic — high surge does not guarantee imminent purchase
- Topic taxonomy requires configuration effort to map accurately to your product categories
