SMARTe is a B2B sales intelligence platform built with global coverage in mind — particularly strong in APAC, EMEA, and Latin America where US-centric databases like ZoomInfo have historically underperformed. It provides direct dial phone numbers, verified emails, and firmographic data for 220M+ professionals across 200+ countries.
Product Overview
SMARTe differentiates by investing in coverage and data quality for markets that ZoomInfo and Apollo often underserve. Its 90%+ phone-connect rate claim comes from a human verification process combined with real-time email validation. The platform includes a Chrome extension for LinkedIn enrichment, CRM integrations, and an API. For companies selling into Asian, European, or Latin American markets, SMARTe's investment in regional data makes it a more practical primary data source than US-focused competitors.
RevOps Jobs-to-Be-Done
- Global outbound prospecting — Build contact lists for target accounts across APAC, EMEA, or LATAM markets with direct dial and verified email coverage. KPI: Extend outbound programs into international markets with usable data quality
- Direct dial prospecting — Access direct dial phone numbers for key decision-makers to bypass gatekeepers and increase phone connect rates. KPI: Improve cold call connect rates by reaching prospects directly rather than through switchboards
- CRM data enrichment — Enrich existing CRM records with missing email, phone, and firmographic data for international accounts. KPI: Improve CRM data completeness for international market accounts
Key Features
- 220M+ Professional Database: Global coverage with strong APAC, EMEA, and Latin America data — not just US contacts.
- Direct Dial Verification: Human and AI-verified direct phone numbers with claimed 90%+ connect rate.
- Real-Time Email Validation: Email addresses validated at point of export to reduce bounce rates.
- Chrome Extension: LinkedIn-integrated enrichment tool for capturing contacts while prospecting.
- API & CRM Sync: API access and native integrations with Salesforce, HubSpot, Pipedrive, and other CRMs.
How It Fits Your Stack
Primary system of record: CRM (any)
Key integrations: Salesforce, HubSpot, Pipedrive, Outreach, Salesloft
Data flows: SMARTe lookup (web app or LinkedIn extension) → contact export → CRM enrichment → outbound sequence.
Implementation & Ownership
- Time to first value: Same day
- Implementation complexity: Very low
- Typical owners: SDR, Sales Rep, Sales Ops
Pricing & Contracts
- Pricing model: Credit-based / per seat
- Indicative range: $25–$75/user/month
- Free tier: Yes
Who It's Best For
B2B sales teams that need accurate contact data for markets outside North America — particularly APAC, EMEA, or LATAM.
Good fit if:
- Companies expanding into Asian or European markets
- Teams that find ZoomInfo or Apollo inadequate for international data
- Outbound teams making phone calls that need direct dial numbers
Probably not ideal if:
- Teams primarily prospecting North American markets where ZoomInfo or Apollo may have better coverage
- Teams that don't make calls and only need email data
Proof & Buyer Signals
Ratings: 4.5/5 on G2
What buyers praise:
- Best data quality outside the US
- Direct dial accuracy is genuinely strong
- Affordable pricing for international coverage
Common complaints:
- US coverage not as deep as ZoomInfo
- Interface less polished than Apollo
Pros
- Best-in-class for APAC and EMEA contact coverage
- Direct dial verification materially improves phone outreach
- Competitive pricing vs. alternatives
Cons
- US coverage is secondary to ZoomInfo and Apollo
- Less feature-rich than all-in-one platforms
