SMARTe is a B2B sales intelligence platform built with global coverage in mind — particularly strong in APAC, EMEA, and Latin America where US-centric databases like ZoomInfo have historically underperformed. It provides direct dial phone numbers, verified emails, and firmographic data for 220M+ professionals across 200+ countries.
Product Overview
SMARTe differentiates by investing in coverage and data quality for markets that ZoomInfo and Apollo often underserve. Its 90%+ phone-connect rate claim comes from a human verification process combined with real-time email validation. The platform includes a Chrome extension for LinkedIn enrichment, CRM integrations, and an API. For companies selling into Asian, European, or Latin American markets, SMARTe's investment in regional data makes it a more practical primary data source than US-focused competitors.
RevOps Jobs-to-Be-Done
- Global outbound prospecting — Build contact lists for target accounts across APAC, EMEA, or LATAM markets with direct dial and verified email coverage. KPI: Extend outbound programs into international markets with usable data quality
- Direct dial prospecting — Access direct dial phone numbers for key decision-makers to bypass gatekeepers and increase phone connect rates. KPI: Improve cold call connect rates by reaching prospects directly rather than through switchboards
- CRM data enrichment — Enrich existing CRM records with missing email, phone, and firmographic data for international accounts. KPI: Improve CRM data completeness for international market accounts
Key Features
- 220M+ Professional Database: Global coverage with strong APAC, EMEA, and Latin America data — not just US contacts.
- Direct Dial Verification: Human and AI-verified direct phone numbers with claimed 90%+ connect rate.
- Real-Time Email Validation: Email addresses validated at point of export to reduce bounce rates.
- Chrome Extension: LinkedIn-integrated enrichment tool for capturing contacts while prospecting.
- API & CRM Sync: API access and native integrations with Salesforce, HubSpot, Pipedrive, and other CRMs.
How It Fits Your Stack
Primary system of record: CRM (any)
Key integrations: Salesforce, HubSpot, Pipedrive, Outreach, Salesloft
Data flows: SMARTe lookup (web app or LinkedIn extension) → contact export → CRM enrichment → outbound sequence.
Implementation & Ownership
- Time to first value: Same day
- Implementation complexity: Very low
- Typical owners: SDR, Sales Rep, Sales Ops
Pricing & Contracts
- Pricing model: Credit-based / per seat
- Indicative range: $25–$75/user/month
- Free tier: Yes
Who It's Best For
B2B sales teams that need accurate contact data for markets outside North America — particularly APAC, EMEA, or LATAM.
Good fit if:
- Companies expanding into Asian or European markets
- Teams that find ZoomInfo or Apollo inadequate for international data
- Outbound teams making phone calls that need direct dial numbers
Probably not ideal if:
- Teams primarily prospecting North American markets where ZoomInfo or Apollo may have better coverage
- Teams that don't make calls and only need email data
Proof & Buyer Signals
Ratings: 4.5/5 on G2
What buyers praise:
- Best data quality outside the US
- Direct dial accuracy is genuinely strong
- Affordable pricing for international coverage
Common complaints:
- US coverage not as deep as ZoomInfo
- Interface less polished than Apollo
Pros
- Best-in-class for APAC and EMEA contact coverage
- Direct dial verification materially improves phone outreach
- Competitive pricing vs. alternatives
Cons
- US coverage is secondary to ZoomInfo and Apollo
- Less feature-rich than all-in-one platforms
Often Compared With
- Apollo.io — Apollo has more features and US depth; SMARTe wins on APAC and EMEA coverage quality.
- ZoomInfo — ZoomInfo leads in US enterprise data; SMARTe is stronger for international markets.
Frequently Asked Questions
What is SMARTe used for?
SMARTe is a B2B sales intelligence platform built with global coverage in mind — particularly strong in APAC, EMEA, and Latin America where US-centric databases like ZoomInfo have historically underperformed. It provides direct dial phone numbers, verified emails, and firmographic data for 220M+ pro
How much does SMARTe cost?
SMARTe pricing: $25–$75/user/month A free tier is available.
What does SMARTe integrate with?
SMARTe integrates with Salesforce, HubSpot, Pipedrive.
Who is SMARTe best for?
B2B sales teams that need accurate contact data for markets outside North America — particularly APAC, EMEA, or LATAM.
What are the best SMARTe alternatives?
The tools most often compared with SMARTe are Apollo.io, ZoomInfo.
