Rows is a modern spreadsheet that combines the familiar grid interface with native connections to 50+ data sources, making it easy to pull live data from APIs, databases, and SaaS tools without code. Revenue operations and marketing teams use Rows to build connected dashboards and automate reporting.
Product Overview
Rows looks and works like a spreadsheet but with powerful data connectors built in. Users can import live data from Salesforce, HubSpot, Google Analytics, Airtable, and dozens of other sources directly into spreadsheet cells. Automated refresh schedules keep data current, while its sharing feature lets teams publish interactive reports as web pages.
Key Features
- 50+ Built-In Integrations: Native data connectors pull live data from Salesforce, HubSpot, Google Analytics, Stripe, and more.
- Automated Data Refresh: Schedules automatic data pulls on hourly, daily, or weekly intervals to keep reports current.
- Familiar Spreadsheet Interface: Standard spreadsheet formulas, formatting, and pivot tables with the power of live data connections.
- Published Reports: Share spreadsheets as interactive web pages with filtering and drill-down for stakeholders.
- OpenAI Integration: Built-in AI functions call OpenAI directly from cells for text analysis, categorization, and generation.
Best For
Revenue operations, marketing, and business teams that want a connected reporting environment without the complexity of BI tools or the limitations of vanilla spreadsheets.
Pricing
Free plan with limited integrations. Pro from $59/month. Business from $179/month.
Key Integrations
Salesforce, HubSpot, Google Analytics, Stripe, Airtable, Snowflake, PostgreSQL
Pros
- Familiar spreadsheet interface reduces adoption friction
- Native data connectors eliminate manual CSV exports
- AI formula functions add analytical power without coding
Cons
- Less suitable for complex data transformation or large-scale analytics
- Free plan integration limits are restrictive for teams with many data sources
RevOps Jobs-to-Be-Done
- Data-Connected Spreadsheets with Automation — Build spreadsheets that pull live data from 50+ APIs and tools, run automations on schedules, and share results as interactive reports. KPI: Replace 5 manual weekly data collection tasks with automated live data flows in a single spreadsheet
- API Integration Without Code — Connect to Stripe, HubSpot, Salesforce, and other APIs directly from spreadsheet cells without writing code or ETL pipelines. KPI: Enable RevOps teams to pull CRM and billing data into reports 10x faster than building custom integrations
- Interactive Data Reports for Stakeholders — Publish spreadsheet analyses as interactive reports with filtering, charts, and sharing links — no BI tool required. KPI: Deliver stakeholder reports in shareable web format without requiring recipients to have tool access
How It Fits Your Stack
Primary system of record: SaaS tools and APIs
Key integrations: Salesforce, HubSpot, Stripe, Airtable, Google Analytics, Slack, Jira, 50+ APIs
Data flows: API connectors pull live data into cells on schedule; formulas transform data; automated workflows send data or notifications; results published as shared reports
Security & Compliance
- SSO / SAML: Google SSO
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: SOC 2 Type II
- Data residency: EU (Portugal-based)
Implementation & Ownership
- Time to first value: 1–2 days
- Implementation complexity: Low — spreadsheet-native with guided API connection setup
- Typical owners: RevOps Analyst, Marketing Operations, Growth Manager
Strong for ops teams who need live data in a spreadsheet format without SQL skills
Proof & Buyer Signals
Ratings: G2: 4.5/5 (50+ reviews)
What buyers praise:
- API integrations without code are genuinely useful
- Clean interface
- Great for automating data collection
Common complaints:
- Less powerful than Excel/Sheets for complex formulas
- Fewer data warehouse connectors vs BI tools
Often Compared With
- Equals — Equals has stronger financial modeling capabilities; Rows excels at API automation and 50+ pre-built SaaS connectors
- Count — Count is SQL/notebook-native for data teams; Rows is spreadsheet-native for ops teams wanting API automation without SQL
- Mode Analytics — Mode targets data analysts with SQL workflows; Rows serves operations teams who prefer spreadsheet interfaces with live API data
