Outplay is a multi-channel sales engagement platform that enables sales teams to automate and personalize outreach across email, phone, SMS, LinkedIn, and chat. Built for high-growth companies, Outplay combines sequence automation with a real-time chat widget and a built-in dialer for fully integrated prospecting.
Product Overview
Outplay's platform combines the core features of a sales engagement tool — sequences, templates, and analytics — with a conversational sales bot that captures inbound leads in real time. Its meeting scheduler, built-in dialer, and LinkedIn automation features reduce the number of tools a sales rep needs to manage prospecting across channels.
Key Features
- Multi-Channel Sequences: Automate prospecting across email, phone, SMS, LinkedIn, WhatsApp, and live chat in coordinated sequences.
- Conversational Sales Bot: Live chat and chatbot widget that qualifies inbound website visitors and routes them to the right rep.
- Built-In Dialer: Power dialer with call recording, local presence, and voicemail drop for outbound phone prospecting.
- Meeting Scheduler: Automated meeting booking link that syncs with Google Calendar and Outlook to eliminate scheduling friction.
- Sequence Analytics: Open rates, reply rates, call outcomes, and meeting booked metrics per sequence step and template.
Best For
SMB and mid-market sales teams at high-growth companies that need an affordable, multi-channel sales engagement platform with a built-in dialer and chat.
Pricing
Growth plan from $39/user/month. Scale and Enterprise plans available. Annual discounts apply.
Key Integrations
Salesforce, HubSpot, Pipedrive, LinkedIn Sales Navigator, Slack, Zapier, Google Workspace
Pros
- Combines sales engagement, dialer, chat, and meeting scheduling in one tool
- Affordable pricing makes it accessible for SMB sales teams
- Multi-channel sequences including WhatsApp and live chat
Cons
- Smaller ecosystem and integrations library than Outreach or Salesloft
- Reporting depth is limited compared to enterprise-grade platforms
RevOps Jobs-to-Be-Done
- Multichannel outbound sequences on a budget — SDR and sales teams use Outplay to run multichannel sequences combining email, phone, LinkedIn, SMS, and WhatsApp — with AI personalization, sequence templates, and CRM sync — at a fraction of the cost of Outreach or Salesloft. KPI: Run enterprise-quality multichannel sequences at 70% lower cost; same meeting set rate as Outreach for SMB teams
- AI email personalization for outbound at scale — Outbound teams use Outplay's AI to generate personalized email intros based on prospect LinkedIn profile and company news — saving SDRs research time while maintaining personalization quality. KPI: Reduce per-email personalization time from 10 minutes to 2 minutes; maintain 15%+ reply rates on AI-personalized emails
- WhatsApp prospecting for international markets — Sales teams targeting international markets (particularly South Asia, LATAM, Middle East) use Outplay's WhatsApp integration to add WhatsApp messages to outbound sequences — reaching prospects on their primary messaging channel. KPI: Add WhatsApp to international sequences with 5x higher open rates than email; improve connect rate in WhatsApp-dominant markets
How It Fits Your Stack
Primary system of record: Salesforce or HubSpot (CRM) — Outplay logs all activity
Key integrations: Salesforce, HubSpot, Pipedrive, LinkedIn, Gmail, Outlook, Zapier, WhatsApp
Data flows: Outplay runs multichannel sequences from imported contact lists or CRM sync. All outreach activity (emails sent, calls made, LinkedIn messages) logs to CRM. AI personalization pulls from LinkedIn and company data. Reports track sequence performance by step and channel.
Security & Compliance
- SSO / SAML: Yes (Google SSO)
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: SOC 2 Type II, GDPR
- Data residency: US
Implementation & Ownership
- Time to first value: Same day — import contacts and launch first sequence
- Implementation complexity: Low
- Typical owners: SDR, Sales Manager, Founder
Outplay is one of the best value sales engagement platforms on the market, positioned as an Outreach/Salesloft alternative for teams that need enterprise SEP features without enterprise pricing. Strong WhatsApp integration differentiates for international outbound motions. Best for 5–100 rep teams.
Proof & Buyer Signals
Ratings: 4.5/5 on G2 (700+ reviews)
What buyers praise:
- Best value vs. Outreach/Salesloft
- WhatsApp integration is unique
- AI personalization works well
- Excellent customer support
Common complaints:
- Less mature reporting vs. Outreach
- Fewer advanced enterprise features
- Some deliverability challenges vs. dedicated deliverability tools
Often Compared With
- Outreach — Outreach has more advanced enterprise features and analytics; Outplay wins on price, WhatsApp integration, and speed-to-productivity for SMB/mid-market.
- Salesloft — Salesloft has a more complete revenue platform; Outplay wins as an affordable multichannel SEP for teams not ready for full Salesloft investment.
- Reply.io — Reply.io has a stronger AI SDR (Jason) feature; Outplay wins on WhatsApp integration and multichannel sequence breadth.
