Mopinion is a user feedback analytics platform that enables businesses to collect, analyze, and act on feedback from websites, mobile apps, and emails. By combining contextual surveys with real-time analytics, Mopinion helps digital teams understand why users behave the way they do.
Product Overview
Mopinion allows teams to deploy targeted feedback surveys at specific moments in the user journey — after a purchase, on a high-exit page, or following a specific interaction. Its feedback analytics dashboard aggregates responses with sentiment analysis and integrates with CRM, analytics, and project management tools to route actionable insights to the right teams.
Key Features
- Contextual Surveys: Deploy surveys triggered by user behavior, URL patterns, or specific page events for highly relevant feedback.
- Sentiment Analysis: AI-powered text analysis categorizes open feedback by sentiment and topic automatically.
- Feedback Analytics Dashboard: Real-time dashboard aggregating feedback responses with filtering, trending, and comparison views.
- Mobile SDK: Collect in-app feedback from iOS and Android users with native mobile surveys.
- Integrations & Alerts: Route feedback alerts to Slack, Jira, or CRM tools to ensure teams act on critical responses.
Best For
Digital experience, UX, and product teams at mid-market to enterprise companies who need to understand user frustrations and optimize digital journeys.
Pricing
Growth plan from €259/month. Turbo and Enterprise plans available. Annual billing discounts apply.
Key Integrations
Google Analytics, Salesforce, Jira, Slack, Microsoft Teams, Hotjar, Medallia
Pros
- Highly configurable survey triggers for precise, contextual feedback collection
- Sentiment analysis automates categorization of large feedback volumes
- Multi-channel coverage across web, mobile, and email in one platform
Cons
- Higher price point may be steep for small teams
- Advanced dashboard customization requires familiarity with the platform
