RevOps Jobs-to-Be-Done
- Real-time inbound lead enrichment — Enrich form submissions in real time with contact and company data as soon as a lead enters the system. KPI: Route leads to the right rep with full context immediately — no manual enrichment delay
- Clay workflow enrichment — Use LeadMagic as a data source within Clay enrichment tables to pull emails, mobiles, and LinkedIn data at low per-record cost. KPI: Build high-quality enrichment columns in Clay without burning expensive credits on premium sources
- Mobile number prospecting — Append direct mobile phone numbers to contact lists for multi-channel outreach including cold calling. KPI: Increase call connect rates by reaching prospects on mobile rather than corporate switchboards
Key Features
- Email Finder API: Real-time email finding and verification from LinkedIn profiles, company domains, and name/company combinations.
- Mobile Phone Enrichment: Direct dial and mobile phone number data — stronger coverage than many comparable tools.
- LinkedIn Profile Enrichment: Pull headline, location, current role, and experience data from LinkedIn URLs via API.
- Company Enrichment: Firmographic data including industry, headcount, funding, and technology stack.
- Pay-Per-Use Credits: No monthly minimum — purchase credits and use them when needed without subscription lock-in.
How It Fits Your Stack
Primary system of record: CRM (Salesforce or HubSpot)
Key integrations: Clay, HubSpot, Salesforce, Zapier, Make
Data flows: LeadMagic API enriches leads at capture or in bulk → pushes enriched data to CRM or Clay table → reps engage with full contact context.
Implementation & Ownership
- Time to first value: 1–2 days
- Implementation complexity: Low — API key integration
- Typical owners: RevOps, Growth Engineer, Sales Ops
Pricing & Contracts
- Pricing model: Pay-per-use credits
- Indicative range: $0.01–$0.10 per API call depending on data type; no subscription required
- Free tier: No
Who It's Best For
Growth and RevOps teams building modern enrichment stacks in Clay or Zapier who want reliable data at a low per-record cost.
Good fit if:
- Teams building enrichment in Clay workflows
- RevOps teams wanting pay-per-use rather than subscription data
- Companies needing strong mobile phone coverage for SDR calling programs
Probably not ideal if:
- Teams needing a self-serve prospecting UI
- Companies without technical resources for API integration
Proof & Buyer Signals
Ratings: Preferred data provider in Clay workflows — used by hundreds of outbound GTM teams
What buyers praise:
- Best mobile phone coverage at this price point
- Seamless Clay integration
- Pay-per-use model is ideal for variable enrichment volumes
Common complaints:
- API only — no self-serve prospecting interface
- Coverage varies by industry and geography
Pros
- Pay-per-use with no subscription — ideal for variable volume
- Strong mobile phone coverage compared to similar tools
- Native Clay integration for modern GTM stacks
Cons
- API and integrations only — no self-serve prospecting UI
- Less name recognition than legacy providers like ZoomInfo
- Coverage varies by industry and geography
Often Compared With
- Clearbit — Clearbit has deeper marketing and CRM integrations; LeadMagic offers better mobile phone coverage at a lower per-record cost for modern GTM stacks.
- Apollo.io — Apollo is a self-serve prospecting platform with a large database; LeadMagic is an API-first data source best used within Clay or Zapier enrichment workflows.
