Influ2 is a person-based advertising platform that enables B2B marketing teams to serve targeted ads to specific named individuals within target accounts — going beyond standard account-based advertising to individual-level precision. It tracks engagement at the person level and feeds intent data back to CRM and sales tools.
Product Overview
Standard ABM advertising (LinkedIn, programmatic) targets accounts or audiences — Influ2 targets specific people. Marketers upload a list of named contacts from their CRM, and Influ2 matches them to advertising identifiers across display networks, enabling ads to follow those specific individuals across the web. Engagement is tracked at the person level: the platform reports which specific contacts from a target account viewed an ad, clicked through, and engaged — not just aggregate account-level impressions. This person-level intent data is fed back to Salesforce and HubSpot, creating personalised notifications to sales reps when a specific prospect has been engaged by advertising. The result is tighter marketing-to-sales alignment than standard ABM — sales reps know exactly which individuals have seen recent marketing touches.
Key Features
- Person-Based Targeting: Upload named contact lists from CRM — ads follow specific individuals across display networks, not just accounts.
- Person-Level Engagement Tracking: Tracks ad views, clicks, and engagement per named individual — reports which specific people from accounts are engaging.
- Sales Activation Alerts: Notifies sales reps when specific target contacts have engaged with ads — enables timely, contextual follow-up.
- CRM Integration: Syncs person-level intent data back to Salesforce and HubSpot — engagement visible alongside CRM contact records.
- Multi-Channel Distribution: Serves ads across display, native, and social networks — consistent messaging across the open web.
Best For
B2B ABM teams that want to move beyond account-level programmatic advertising to individual-level targeting and person-level engagement data for sales activation.
Pricing
Custom pricing based on target contact volume and ad spend. Contact for demo.
Key Integrations
Salesforce, HubSpot, Marketo, 6sense, Demandbase, LinkedIn Ads, Outreach, Salesloft, Slack, Bombora
Pros
- Person-level targeting is materially more precise than standard ABM account targeting
- Person-level engagement data enables genuinely personalised sales follow-up
- Sales activation alerts create real-time alignment between marketing and sales
- CRM integration keeps intent data accessible in existing sales workflows
Cons
- Match rates depend on contact data quality — gaps in CRM email coverage reduce effectiveness
- Premium pricing relative to standard programmatic ABM platforms
- Display advertising effectiveness depends heavily on ad creative quality
RevOps Jobs-to-Be-Done
- Person-Based Advertising to Specific Buying Committee Members — Serve targeted digital ads to named individuals in a buying committee — not just accounts — ensuring the CFO, VP Engineering, and CISO each see ads tailored to their persona. KPI: Multi-persona ABM campaigns achieve 40% higher engagement vs. account-only targeting
- Sales-Aligned Ad Engagement Tracking — Influ2 shows sales reps which specific contacts in their accounts have engaged with ads — so AEs can reference ad content in outreach and time follow-up when engagement is highest. KPI: 25–30% higher cold outreach reply rates when sales references known ad engagement
- Programmatic ABM for Accounts Not in LinkedIn Audience — Reach target account contacts via programmatic display and native advertising channels outside LinkedIn — expanding ABM reach beyond LinkedIn's network limitations. KPI: ABM reach increases 2–3× by activating contacts on display in addition to LinkedIn
How It Fits Your Stack
Primary system of record: Salesforce or HubSpot — Influ2 syncs account and contact engagement to CRM
Key integrations: Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads
Data flows: Target contact list from CRM → Influ2 serves ads to individuals → engagement signals (ad views, clicks) synced to CRM contact records → sales notified of engagement
Security & Compliance
- SSO / SAML: SAML 2.0
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: SOC 2 Type II, GDPR
- Data residency: US
Implementation & Ownership
- Time to first value: 1–2 weeks — contact list setup, ad creative, CRM integration
- Implementation complexity: Medium
- Typical owners: ABM Manager, Demand Generation, Marketing Operations
Person-based advertising is distinct from account-based advertising — requires a clean CRM contact list with verified emails to match individuals for ad targeting
Proof & Buyer Signals
Ratings: G2: 4.6/5 (120+ reviews)
What buyers praise:
- True person-level ad targeting
- Sales-facing engagement visibility
- CRM sync for sales prioritization
Common complaints:
- Match rate depends on contact list quality
- Creative requirements for multi-persona campaigns add effort
- Pricing requires enterprise budget
Often Compared With
- Demandbase — Demandbase is a full ABM platform; Influ2 specializes in person-based advertising as the core differentiator within a broader ABM stack
- Terminus — Terminus offers account-based advertising and chat; Influ2's person-level targeting is more precise for buying committee engagement
- Jabmo — Jabmo focuses on manufacturing and industrial ABM; Influ2 is focused on B2B tech and SaaS with broader industry coverage
