Canny is a customer feedback and product roadmap management tool that helps B2B SaaS companies capture feature requests, organise them by customer demand, and close the loop with customers when their requests ship. It replaces scattered feedback from email, support tickets, and sales calls with a structured, prioritised system that connects customer voice to product planning.
Product Overview
The core problem Canny solves is feedback chaos: feature requests arrive through support tickets, sales calls, customer success emails, and NPS follow-ups — spread across five different tools with no way to aggregate demand or track which accounts requested what. Canny provides a public or private feedback portal where customers vote on requests, add their own submissions, and receive automated status notifications when items move to 'In Progress' or 'Shipped'. For RevOps teams, Canny's Salesforce and HubSpot integrations are particularly valuable: they allow CS and sales teams to link feature requests to CRM accounts, so product teams can instantly see the total ARR associated with each request — making it easy to prioritise by revenue impact rather than vote count alone.
Key Features
- Feedback Portal: Public or private portal where customers submit and vote on feature requests — with status visibility on each item.
- Revenue-Weighted Prioritisation: Link feedback to CRM accounts — see total ARR associated with each request to prioritise by business impact.
- Automated Status Updates: Notify customers automatically when their requested features move to planned, in progress, or shipped — closing the feedback loop.
- Internal Capture: Sales and CS teams can submit feedback on behalf of customers directly from Canny's browser extension or Slack integration.
- Roadmap Publishing: Publish a public or private product roadmap synced to Canny's board — give customers visibility into what's coming.
Best For
B2B SaaS product and customer success teams that want a structured system for capturing, prioritising, and closing the loop on customer feature requests — with revenue-weighted prioritisation from CRM data.
Pricing
Free (unlimited boards, limited posts). Starter: $99/month. Growth: $299/month. Business: $599/month. Enterprise: custom.
Key Integrations
Salesforce, HubSpot, Intercom, Zendesk, Jira, Linear, GitHub, Slack, Zapier, ClickUp
Pros
- Revenue-weighted prioritisation connects customer voice to ARR impact
- Automated status notifications reduce CS team follow-up burden
- Public roadmap builds transparency and reduces duplicate support queries
- Slack integration lets CS and sales capture feedback without leaving their workflow
Cons
- Less suitable for large-scale consumer feedback — designed for B2B account-based feedback
- Public portal can create expectation management challenges if roadmap changes
- Limited analytics on feedback trends compared to dedicated research platforms
