Canny is a customer feedback and product roadmap management tool that helps B2B SaaS companies capture feature requests, organise them by customer demand, and close the loop with customers when their requests ship. It replaces scattered feedback from email, support tickets, and sales calls with a structured, prioritised system that connects customer voice to product planning.
Product Overview
The core problem Canny solves is feedback chaos: feature requests arrive through support tickets, sales calls, customer success emails, and NPS follow-ups — spread across five different tools with no way to aggregate demand or track which accounts requested what. Canny provides a public or private feedback portal where customers vote on requests, add their own submissions, and receive automated status notifications when items move to 'In Progress' or 'Shipped'. For RevOps teams, Canny's Salesforce and HubSpot integrations are particularly valuable: they allow CS and sales teams to link feature requests to CRM accounts, so product teams can instantly see the total ARR associated with each request — making it easy to prioritise by revenue impact rather than vote count alone.
Key Features
- Feedback Portal: Public or private portal where customers submit and vote on feature requests — with status visibility on each item.
- Revenue-Weighted Prioritisation: Link feedback to CRM accounts — see total ARR associated with each request to prioritise by business impact.
- Automated Status Updates: Notify customers automatically when their requested features move to planned, in progress, or shipped — closing the feedback loop.
- Internal Capture: Sales and CS teams can submit feedback on behalf of customers directly from Canny's browser extension or Slack integration.
- Roadmap Publishing: Publish a public or private product roadmap synced to Canny's board — give customers visibility into what's coming.
Best For
B2B SaaS product and customer success teams that want a structured system for capturing, prioritising, and closing the loop on customer feature requests — with revenue-weighted prioritisation from CRM data.
Pricing
Free (unlimited boards, limited posts). Starter: $99/month. Growth: $299/month. Business: $599/month. Enterprise: custom.
Key Integrations
Salesforce, HubSpot, Intercom, Zendesk, Jira, Linear, GitHub, Slack, Zapier, ClickUp
Pros
- Revenue-weighted prioritisation connects customer voice to ARR impact
- Automated status notifications reduce CS team follow-up burden
- Public roadmap builds transparency and reduces duplicate support queries
- Slack integration lets CS and sales capture feedback without leaving their workflow
Cons
- Less suitable for large-scale consumer feedback — designed for B2B account-based feedback
- Public portal can create expectation management challenges if roadmap changes
- Limited analytics on feedback trends compared to dedicated research platforms
RevOps Jobs-to-Be-Done
- Customer feature request collection and voting — Product and CS teams use Canny to create a branded feedback portal where customers submit and vote on feature requests — giving the product team a prioritized, customer-validated backlog instead of ad-hoc requests in Slack and email. KPI: Reduce product team time spent triaging feature requests by 60%; build a customer-validated backlog with 5x more signal
- Closing the loop with customers on roadmap updates — Product teams use Canny's changelog and status updates to automatically notify customers when features they requested are shipped — demonstrating responsiveness and strengthening the customer-product relationship. KPI: Automatically notify 100% of customers who voted on a feature when it ships; improve product NPS with closed-loop communication
- CS-to-product feedback pipeline management — CS teams use Canny to create a structured feedback pipeline — logging customer requests from conversations, attaching MRR value to each request, and giving product teams visibility into the revenue impact of feature prioritization decisions. KPI: Product team sees $X ARR at risk per feature request; revenue-weighted prioritization increases high-value feature delivery
How It Fits Your Stack
Primary system of record: Canny (feedback management) alongside CRM and product planning
Key integrations: Salesforce, HubSpot, Intercom, Zendesk, Jira, Linear, Slack, GitHub
Data flows: Canny collects feedback via portal, widget, or CS team submission. Vote counts and MRR values surface in Canny board. Jira/Linear integration creates tickets from approved requests. Slack integration notifies product team of new high-value requests.
Security & Compliance
- SSO / SAML: Yes (SAML, Google SSO)
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: SOC 2 Type II, GDPR
- Data residency: US
Implementation & Ownership
- Time to first value: Same day — portal setup and first feedback collected
- Implementation complexity: Low
- Typical owners: Product Manager, CS Ops, RevOps
Canny is the most popular standalone feedback management tool for SaaS companies. Its revenue-weighted voting (attach MRR to votes) differentiates it for CS teams that want to quantify the business impact of feature requests. Competes with ProductBoard for more sophisticated roadmap planning needs.
Proof & Buyer Signals
Ratings: 4.6/5 on G2 (300+ reviews)
What buyers praise:
- Customers love the voting portal
- MRR-weighted votes are genuinely useful
- Jira integration works well
- Changelog keeps customers engaged
Common complaints:
- Less powerful than ProductBoard for large roadmap programs
- Limited reporting vs. Gainsight for enterprise CS
- Public portal may not suit all customer bases
Often Compared With
- ProductBoard — ProductBoard has more advanced roadmap planning and prioritization frameworks; Canny wins on simplicity and customer-facing feedback portal.
- Typeform — Typeform is a general survey tool; Canny is purpose-built for continuous product feedback management with voting and roadmap tracking.
- UserVoice — UserVoice has similar functionality with enterprise focus; Canny wins on modern UI, cleaner setup, and developer-friendly integrations.
