Zoho Social is a social media management platform that enables businesses and agencies to schedule posts, monitor brand mentions, and analyze performance across all major social networks. As part of the Zoho ecosystem, it integrates natively with Zoho CRM and other Zoho apps for a connected marketing workflow.
Product Overview
Zoho Social's publishing calendar, real-time monitoring, and engagement tools cover the core social media management workflow. Its zShare browser extension lets teams quickly share content while browsing the web, while its agency edition supports managing multiple client workspaces from a single dashboard with client collaboration features.
Key Features
- Publishing Calendar: Visual content calendar for scheduling and publishing to multiple social profiles.
- Best Time to Post: AI recommends optimal posting times based on each platform's audience engagement patterns.
- Social Listening: Real-time monitoring of brand mentions, keywords, and competitor activity across social networks.
- Analytics & Reports: Performance analytics with customizable reports and white-label export for client reporting.
- Zoho CRM Integration: Connects social leads and interactions to Zoho CRM contacts for a unified customer view.
Best For
SMBs and agencies using the Zoho ecosystem that want affordable, well-integrated social media management as part of their marketing stack.
Pricing
Standard at $15/month. Professional at $40/month. Premium at $65/month. Agency plans available.
Key Integrations
Zoho CRM, Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest, Canva
Pros
- Tight Zoho ecosystem integration connects social to CRM seamlessly
- Competitive pricing with strong feature depth for the price point
- Agency edition supports multi-client management at scale
Cons
- Less compelling as a standalone tool outside the Zoho ecosystem
- Analytics less sophisticated than dedicated social analytics platforms
