Planable is a social media content collaboration and approval platform that enables marketing teams and agencies to plan, review, and approve social content in a single visual workspace. It eliminates the email and spreadsheet approval chaos by bringing content, feedback, and sign-off into one place.
Product Overview
Planable's visual workspace mimics how social posts will appear on each platform, allowing stakeholders to review content in context before it goes live. Its multi-level approval workflow, threaded comments, and version history make it easy for teams and clients to collaborate on content without losing track of feedback.
Key Features
- Visual Content Preview: Shows how posts will appear on Instagram, Facebook, LinkedIn, and other platforms before publishing.
- Multi-Level Approval Workflow: Configurable approval chains that require sign-off from specific team members or clients before publishing.
- Threaded Comments: Feedback is attached directly to individual posts in context, not buried in email threads.
- Content Calendar: Drag-and-drop calendar view for planning and rescheduling content across all channels.
- Workspace Sharing: Invite clients or stakeholders to review and approve content in a shareable workspace without a login.
Best For
Social media agencies, freelancers, and in-house marketing teams that collaborate with clients or internal stakeholders on social content approvals.
Pricing
Free plan for 1 workspace. Basic at $11/user/month. Pro at $22/user/month. Enterprise plans available.
Key Integrations
Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Google Business Profile, Zapier
Pros
- Best-in-class content approval workflow for agencies and teams
- Visual preview reduces mistakes by showing exactly how posts will look
- Client collaboration without requiring a client login
Cons
- Limited publishing analytics compared to full social management platforms
- Not suitable as a standalone publishing tool without a scheduling platform
RevOps Jobs-to-Be-Done
- Social Media Content Collaboration and Approval Workflows — Teams create, review, and approve social media content with multi-level approval workflows before publishing — eliminating email back-and-forth and ensuring brand compliance on every post. KPI: Content approval cycle reduces from 3–5 days to same-day with structured approval workflows
- Agency-Client Social Content Management — Agencies present social content to clients in a branded workspace, collect feedback and approvals directly on posts, and schedule approved content — all without client logins to native platform tools. KPI: Agencies handle 40% more clients with same team size by eliminating manual approval email chains
- Multi-Brand Social Media Calendar Management — Manage multiple brands or clients in separate workspaces with a unified calendar view — seeing and scheduling content for all accounts from a single interface. KPI: Multi-brand managers reduce time spent context-switching by 50% with single-workspace management
How It Fits Your Stack
Primary system of record: Standalone — Planable focuses on content workflow and approval, not analytics
Key integrations: Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, Google My Business
Data flows: Content created in Planable → reviewed and approved by stakeholders within platform → scheduled and auto-published to social networks
Security & Compliance
- SSO / SAML: Google OAuth
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: GDPR compliant
- Data residency: EU
Implementation & Ownership
- Time to first value: Same day — connect accounts, invite team/clients, start first content review
- Implementation complexity: Low
- Typical owners: Social Media Manager, Agency Account Manager, Brand Manager
Strongest when the team structure includes multiple approvers or external client approval; if you're a solo social media manager without collaboration needs, simpler tools suffice
Proof & Buyer Signals
Ratings: G2: 4.6/5 (500+ reviews); top-rated for content collaboration
What buyers praise:
- Best content approval workflow
- Clean visual preview of posts
- Excellent for agencies
Common complaints:
- Analytics not included
- Pricing per workspace adds up for large agencies
- Some auto-publishing requires reminder approval on Instagram
Often Compared With
- Buffer — Buffer is better for publishing and analytics; Planable is the specialist for content collaboration and client approval workflows
- Hootsuite — Hootsuite has broader analytics and monitoring; Planable is purpose-built for the content creation and approval use case with better collaboration UX
- Sendible — Sendible includes analytics and client reporting; Planable has a cleaner approval workflow and is preferred by agencies for client-facing content review
