Unifyr (formerly Zift Solutions) is a channel partner relationship management (PRM) and through-channel marketing automation platform. It enables technology vendors to recruit, onboard, enable, and co-sell with channel partners through a unified partner portal and marketing platform.
Product Overview
Unifyr's platform covers the full channel partner lifecycle — from partner recruitment and onboarding to deal registration, co-branded marketing materials, and joint sales enablement. Its through-channel marketing automation (TCMA) module allows vendors to push co-branded campaigns to partners for local execution, while its portal provides partners with a self-service hub for training, resources, and deal tracking.
Key Features
- Partner Portal: Self-service partner portal for accessing resources, submitting deal registrations, and tracking performance.
- Deal Registration: Partner deal registration with automated approval workflows and CRM sync for conflict management.
- Through-Channel Marketing: Enables partners to co-brand and execute vendor-created marketing campaigns for local demand generation.
- Channel Analytics: Performance dashboards tracking partner pipeline, revenue contribution, and marketing activity.
- Learning Management: Partner training and certification module with progress tracking and badge management.
Best For
Technology vendors with established indirect channel programs that need a comprehensive PRM and through-channel marketing platform to scale partner-sourced pipeline.
Pricing
Custom pricing based on partner tiers and modules. Contact Unifyr for a quote.
Key Integrations
Salesforce, HubSpot, Marketo, Eloqua, Microsoft Dynamics, SAP
Pros
- Comprehensive channel platform covering PRM and through-channel marketing
- Well-established vendor with large enterprise channel program references
- Through-channel marketing automation enables partner-led demand generation
Cons
- Rebrand from Zift Solutions may cause temporary brand recognition confusion
- Complex implementation for vendors with large, tiered channel structures
