Workato is the leading enterprise integration and automation platform (iPaaS), used by over 17,000 companies to build, deploy, and govern automated workflows across their entire app stack — from CRM and ERP to databases, APIs, and legacy systems. It is the enterprise-grade alternative to Zapier and Make, designed for IT and RevOps teams that need production-quality integrations with audit logging, role-based access, and error handling built in.
Product Overview
Workato's core differentiator is its combination of no-code accessibility with enterprise governance: business users can build automations using its recipe builder without writing code, while IT teams can enforce security policies, manage credentials centrally, and monitor all integrations from a governance dashboard. Its Workbot feature brings automation triggers directly into Slack and Microsoft Teams — allowing business users to trigger workflows via chatbot commands without accessing the integration platform. Workato's AI features use natural language to generate recipe steps, suggest integrations, and auto-handle common errors — reducing the technical skill required to build complex, multi-step enterprise workflows.
Key Features
- Recipe Builder: No-code visual workflow builder for connecting apps, transforming data, and automating multi-step business processes.
- Enterprise Governance: Centralised credential management, role-based access control, audit logging, and environment separation for IT governance.
- Workbot: Chatbot integration for Slack and Teams — trigger workflows via conversational commands without accessing the platform directly.
- API Management: Build, deploy, and manage APIs from Workato — expose internal processes as APIs for partner and external integrations.
- AI-Assisted Automation: Natural language workflow generation and AI-powered error handling — reduce the technical skill required for complex integrations.
Best For
Enterprise IT and RevOps teams that need production-quality, governed integrations across a complex app stack — with the no-code accessibility of Zapier but the governance and scalability of an enterprise iPaaS.
Pricing
Custom pricing based on tasks and connectors. Business: from ~$10,000/year. Enterprise: custom. Free trial available.
Key Integrations
Salesforce, HubSpot, SAP, Oracle, Workday, NetSuite, Slack, Microsoft Teams, Snowflake, ServiceNow
Pros
- Enterprise governance and audit logging missing from Zapier and Make
- Workbot enables non-technical users to trigger workflows via Slack/Teams
- Handles extreme integration complexity — 1,000+ pre-built connectors
- AI-assisted recipe building reduces technical skill requirements
Cons
- Significantly more expensive than Zapier or Make for SMB use cases
- Complexity of enterprise governance can slow down simple automation projects
- Learning curve steeper than consumer iPaaS tools for non-technical users
