Unito is a two-way data sync platform specialising in keeping project management, CRM, and collaboration tools in sync — without requiring anyone to manually update records in multiple systems. It is the go-to solution for teams that work across different tools (one team in Jira, another in Asana) and need work items, statuses, and comments to stay current in both places without building custom integrations.
Product Overview
Unito's fundamental differentiator is two-way sync: where Zapier and Make typically trigger one-way actions ('when X happens in system A, do Y in system B'), Unito maintains a live, bidirectional mirror of records between systems. When a Jira ticket status changes to 'In Review', the linked Asana task updates automatically — and vice versa. This sync extends to comments, attachments, custom fields, and sub-tasks — creating true collaboration parity across tool boundaries. For RevOps teams, this is particularly valuable for cross-functional project management: engineering work tracked in Jira stays visible to the RevOps team in Asana or ClickUp, without anyone manually duplicating updates. Unito's field mapping engine is highly flexible — allowing teams to define exactly which fields sync, which direction, and under what conditions.
Key Features
- Two-Way Sync: Bidirectional, real-time sync between tools — changes in either system update the other automatically and continuously.
- Field Mapping: Map any field between systems — statuses, custom fields, comments, attachments, and subtasks with direction and filter controls.
- Multi-Tool Workflows: Sync records across three or more tools simultaneously — Jira to Asana to Salesforce in a single configured flow.
- Sync Rules & Filters: Control exactly which records sync — filter by project, label, status, or field value to prevent unwanted data propagation.
- Audit & History: Track sync activity with a full history of changes — identify and resolve sync conflicts with a clear audit trail.
Best For
RevOps and operations teams managing cross-functional work across different project management tools — particularly organisations where engineering, marketing, and sales teams use different task trackers that need to stay in sync.
Pricing
Basic: $10/month (1 flow). Team: $50/month (up to 10 flows). Company: $100/month (unlimited flows). Enterprise: custom.
Key Integrations
Jira, Asana, Trello, ClickUp, Monday.com, GitHub, HubSpot, Salesforce, Notion, Zendesk
Pros
- True two-way sync — not one-directional triggers like Zapier
- Eliminates manual status duplication across teams using different tools
- Affordable pricing for small teams with just a few sync flows
- Field mapping flexibility handles complex cross-tool data models
Cons
- Sync latency can be minutes rather than real-time for some tool pairs
- Complex field mapping configurations require careful setup to avoid sync loops
- Less suitable for triggering actions beyond sync — pure sync use case only
RevOps Jobs-to-Be-Done
- Two-Way Sync Between Project Management Tools — Keep work items synchronized bidirectionally between Jira, Asana, Trello, Monday, and other project management tools — enabling teams using different tools to collaborate without manual copy/paste. KPI: Cross-team project sync overhead reduces 80% — teams work in their native tool without manual updates
- CRM to Project Management Handoff Automation — Automatically create project tasks in Asana or Monday when a Salesforce or HubSpot deal closes — syncing deal details, deliverables, and timelines to the delivery team's workflow tool. KPI: New customer onboarding projects created within minutes of deal close vs. 1–2 day manual handoff
- GitHub Issues to Jira Sync for Product-Engineering Teams — Sync GitHub issues bidirectionally with Jira — enabling product teams to manage in Jira while engineers track in GitHub, with status updates flowing both ways automatically. KPI: Product-engineering sync overhead reduces from daily standups to automated status sync
How It Fits Your Stack
Primary system of record: Jira, Asana, or HubSpot — Unito syncs between work management and CRM tools
Key integrations: Jira, Asana, Trello, Monday.com, GitHub, GitLab, HubSpot, Salesforce, ClickUp
Data flows: Action in Tool A → Unito detects change → syncs to Tool B with field mapping applied → both tools stay in sync in near real-time
Security & Compliance
- SSO / SAML: Google OAuth
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: SOC 2 Type II, GDPR
- Data residency: US/Canada
Implementation & Ownership
- Time to first value: 1–2 days — connect tools, configure field mapping, first sync running
- Implementation complexity: Low
- Typical owners: Operations Manager, RevOps, IT Administrator, Engineering Manager
Pricing based on number of synced items — can get expensive for high-volume sync across large teams; best suited for teams needing bidirectional sync between specific tool pairs
Proof & Buyer Signals
Ratings: G2: 4.4/5 (200+ reviews); Capterra: 4.4/5 (80+ reviews)
What buyers praise:
- True bidirectional sync
- Works across many tool pairs
- Field mapping flexibility
Common complaints:
- Pricing can get expensive at scale
- Initial mapping setup has learning curve
- Some sync delays under heavy load
Often Compared With
- Skyvia — Skyvia handles database and CRM sync; Unito specializes in work management tool sync (Jira, Asana, Monday) that Skyvia doesn't cover
- Zapier — Zapier is one-directional trigger-action; Unito provides true bidirectional sync with field mapping that Zapier cannot replicate
- N8N — N8N can replicate Unito's functionality with custom workflows; Unito is simpler with pre-built sync templates specifically for work management tool pairs
