Vidyard is the leading sales video platform that enables sales reps to record, share, and track personalised video messages for prospecting and customer communication. Revenue teams use Vidyard to break through email noise with personal video outreach, track viewer engagement analytics, and integrate video-first prospecting into existing sales workflows.
Product Overview
Vidyard's differentiation is its combination of ease-of-use for sales reps and depth of viewer analytics for revenue intelligence: where tools like Loom focus on async communication broadly, Vidyard is purpose-built for sales — with a Chrome extension that records directly from any browser tab, a mobile app for on-the-go recording, and detailed analytics showing which prospects watched, for how long, and whether they re-watched specific sections. This engagement data surfaces in CRM and sales engagement platforms, allowing SDRs and AEs to prioritise follow-up based on actual video viewing behaviour. Vidyard also enables personalised video at scale through its AI Video feature that generates personalised text overlays and screen captures to make batch videos feel individual. Its video hosting platform stores the sales team's full video library for sharing in proposals, presentations, and nurture sequences — combining prospecting video with broader sales content video.
Key Features
- Browser & Desktop Recording: One-click screen and webcam recording via Chrome extension — record personalised video messages directly from any browser without switching tools.
- Viewer Analytics: Track who watched, for how long, and which sections they rewatched — prioritise follow-up on the most engaged video viewers.
- AI Video Personalisation: Generate personalised thumbnails and overlays at scale — make batch prospecting videos feel individually crafted with the prospect's name and company.
- CRM & SEP Integration: Push video view events to Salesforce, HubSpot, Outreach, and Salesloft — trigger follow-up tasks automatically when high-value prospects engage.
- Video Library & Sharing: Host and organise the sales team's full video library — share videos in email, LinkedIn, and proposal documents with branded video pages.
Best For
SDR and AE teams at B2B SaaS companies looking to increase response rates with personal video prospecting — particularly those wanting viewer analytics to prioritise follow-up and integrate video engagement signals into their sales engagement workflow.
Pricing
Free plan (25 videos). Pro from $19/month/user. Teams and Business pricing available. Contact for enterprise.
Key Integrations
Salesforce, HubSpot, Outreach, Salesloft, Gmail, Outlook, LinkedIn, Marketo, Slack, Seismic
Pros
- Purpose-built for sales video — viewer analytics and CRM integration more developed than Loom for sales use cases
- AI personalisation at scale makes video outreach feasible for SDR teams doing high-volume prospecting
- Video engagement signals in CRM enable intent-based follow-up prioritisation
- Chrome extension makes recording fast enough for daily SDR prospecting workflows
Cons
- AI-generated personalisation can feel mechanical if not carefully reviewed before sending at scale
- Video fatigue risk — effectiveness declines as prospects receive more video prospecting outreach
- Free plan limits are low — team adoption requires per-seat investment that adds up quickly
RevOps Jobs-to-Be-Done
- Personalized video prospecting emails — Sales reps use Vidyard to record short personalized video messages for outbound emails — showing the prospect's name on a whiteboard, referencing their website, or walking through a specific pain point — dramatically increasing reply rates vs. text-only emails. KPI: Improve cold email reply rate by 3–5x with personalized video; increase meeting set rate from 5% to 15%
- Deal follow-up and proposal walkthroughs — AEs use Vidyard to record video walkthroughs of proposals, pricing sheets, and product demos — sending them as follow-ups after calls so prospects can share internally with stakeholders who didn't attend. KPI: Increase proposal internal sharing; multi-stakeholder deals accelerate by 20% with video recap
- CRM-tracked video engagement analytics — RevOps and sales managers use Vidyard's analytics to see exactly which prospects watched a video, how much they watched, and how many times — creating engagement signals that trigger timely follow-up. KPI: Follow up on video views within 30 minutes; connect rate on engaged prospects is 3x higher than cold follow-up
How It Fits Your Stack
Primary system of record: Salesforce or HubSpot (CRM) — Vidyard logs video views
Key integrations: Salesforce, HubSpot, Gmail, Outlook, LinkedIn, Outreach, Salesloft, Slack
Data flows: Vidyard hosts videos on its CDN. Email and LinkedIn links embed a clickable GIF thumbnail. Video view events (who, when, how long) sync to CRM contact records. Chrome extension enables in-browser recording from any tab.
Security & Compliance
- SSO / SAML: Yes (Google SSO, SAML)
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: SOC 2 Type II, GDPR
- Data residency: US and Canada
Implementation & Ownership
- Time to first value: Same day — Chrome extension + first video sent
- Implementation complexity: Low
- Typical owners: Account Executive, SDR, Sales Manager
Vidyard is the market leader in B2B video prospecting. Its Chrome extension makes it dead simple for reps to record and send videos from Gmail or LinkedIn. The CRM integration for view tracking is the key RevOps value. Competes with Loom (async video general purpose) and Sendspark (more customizable video landing pages).
Proof & Buyer Signals
Ratings: 4.5/5 on G2 (700+ reviews)
What buyers praise:
- Reply rates really do improve
- CRM view tracking is useful
- Chrome extension is frictionless
- Good video quality
Common complaints:
- Free tier is limited
- Video hosting can be slow in some regions
- Less customizable video pages than Sendspark
Often Compared With
- Sendspark — Sendspark has more customizable video landing pages and AI personalization at scale; Vidyard wins on CRM integration depth and established enterprise adoption.
- Dubb — Dubb adds CTA buttons and video sales pages; Vidyard wins on simplicity and CRM tracking integration for sales teams.
- Loom — Loom is better for internal async video communication; Vidyard is purpose-built for external sales video prospecting with CRM tracking.
